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Four things event professionals have in common with the cast of GLOW

If you haven’t had a chance to watch Netflix’s newest series, GLOW, we suggest you have a gander and then get back to this blog. Set in Los Angeles in the 1980’s, GLOW, which stands for “Gorgeous Ladies Of Wrestling” is a laugh-out-loud comedy drama that follows a cast of…

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The best and worst corporate event planning advice we’ve ever heard

In the twenty plus years we’ve been in the event industry, we’ve been given some priceless pieces of advice. We’ve also heard some real humdingers. We’ve rounded up the best, and worst corporate event planning advice we’ve heard so that you don’t fall victim to these well-meaning, yet potentially disastrous,…

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Five essential post corporate event action points

Contrary to popular belief, the hard work involved in a corporate event doesn’t end once your venue is packed up and your guests have gone home. If you want to ensure your corporate event achieves its objectives – regardless of what these are – you need to tick off the…

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Five TED talks every corporate event planner should watch

Since TED talks first launched, the free to stream “Ideas worth spreading” platform now boasts over 2000 informative, inspiring talks on some of the biggest issues facing humanity today. A veritable smorgasbord of ideas, TED talks owe their popularity to the ease with which one can tap into the minds…

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Four myths about working in corporate event management, busted

We’ve said it before and we’ll say it again, corporate event management is not for the faint of heart. What it is though, is a vocation that’s shrouded in misconception. If you’ve ever been taken for a wedding planner or fielded responses of “How glamorous” when asked what it is…

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Six things to look for in corporate event management software

The right event management software can elevate your events, simplify the entire event process and streamline operations. In short, it’s an investment that pays off tenfold. The wrong corporate event management software, however, can eat into your precious time, unnecessarily complicate tasks, and end up as a massive waste of…

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Beat the clock with our corporate event management software

No matter how good of an event planner you are, there’s one saboteur you’ll always be up against: time. Racing against the clock as you attempt to cross everything off a lengthy to-do list can send even the most seasoned event planner spinning in circles. This constant battle against the…

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The six event assets brimming with event data

The beauty of data is that it’s everywhere – you just need to know where to look. And the key to creating data-driven events lies in continuously mining all event assets for these vital nuggets of information. If you’re not sure where to begin unearthing this precious data, read on.…

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The five major ways investing in an ERM™ solution pays off

Just like the most prudent investments – that beach house that’s now worth ten times the amount you bought it for, the money you spent on an MBA, or those units trusts you bought back in the day, the proverbial dividends paid out by ERM™ software are prolific. If you’re…

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How ERM™ helps to solidify your overarching brand promise

Today’s consumers are notoriously fickle, flitting from one brand to another in search of an authentic customer experience with a brand they deem worthy of their trust. But if your events aren’t unmistakably aligned with your brand promise, you’re unwittingly conveying the sentiment that your brand is unpredictable at best,…

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Five signs you need ERM™ software, stat

The events that drive brand awareness and result in ROI are the ones that are tailored to the needs and wants of your guests. But to get more than a glimpse into the people behind the names on your guest list, you need to harness the power of data. Enter…

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Three things your guests wished you knew (and what to do about it)

You’ve spent months meticulously planning an event, sourcing the perfect venue, ironing out last minute crises and executing what’s arguably, a kick-ass creative brief. Your event goes off without a hitch (or without any that your guests notice, that is). But that’s where it ends. Sales haven’t spiked, nor has…

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How to make the most out of form fields

To paraphrase an often used aphorism, ‘the form field is mightier than the spreadsheet’. That’s right, form fields are your secret weapon when it comes to creating events that resonate with your guests and preserve the sanity of your event team. But only when they’re used correctly that is. Contrary…

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How event data can benefit your sales and marketing team

In one of our recent blogs posts, we talked about the term ‘Smarketing’ – the alignment of sales and marketing in an effort to better nurture leads and close sales. Smarketing owes its efficacy to the fact that the more information your sales and marketing teams have to work with,…

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The three most common reasons corporate events fall flat

Corporate events, when done properly, can spark a conversation between your guests and your brand, kindle what’s hopefully a long-lasting and mutually beneficial relationship and ultimately, deliver ROI. Yet few manage to achieve this. I’ve seen countless corporate events fail to elicit the desired response, despite spending eye-watering sums on…

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The event manager’s guide to marketing terms in 2017

As events become increasingly intertwined with digital marketing strategies, the number of acronyms and buzzwords flung around the space grows exponentially. If deciphering event marketing speak feels like a job in itself, fear not. We’ve explained some of the most common digital marketing terms associated with events, below: ERMTM Also…

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How to boost your email invitation open rates

Despite big budgets and access to expert designers and copywriters, many brands fail to elicit the desired response from their email invitations. The reason? Email invitations that fall short of the mark. In order to ensure your attendance rates are optimal, you need to woo your guests with an engaging…

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Why event managers need to be well-versed in technical requirements & event compliance

There’s a lot that goes into pulling off a successful event. For the most part, the hardest work goes on behind the scenes, long before your guests set foot in the venue. And a lot of the details that seem minor (and as a result, are overlooked), are the details…

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We’ve joined the world of event apps!

We’re extremely proud to announce that we now offer event apps, thanks to our partnerships with some of South Africa’s leading event app platforms. Our latest innovation in RSVP management means you can offer your guests an experience that’s even more convenient than ever before. As we mentioned in a…

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Five things event planners have in common with the Easter Bunny

The Easter Bunny, beloved by children (and many adults) the world over, pulls off a pretty impressive feat every year. Hiding chocolatey delights in millions of homes and gardens the world over, all without being seen. And when you come to think of it, event planners aren’t that dissimilar to…

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The Difference Between RSVP Management And Party Invitation Management

Google ‘RSVP Management’ and ‘Party Invitation Management’ and the results are almost identical. While the world’s most popular search engine seems to think these two terms are interchangeable, I’m here to tell you that this couldn’t be further from the truth. But why all the fuss about making the distinction…

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The do’s and dont’s of QR codes for events

Earlier this week, we discussed the basics of QR codes at events. (If you haven’t had a chance to read it yet, you can find it here.) Like any new technology, the successful use of QR codes relies on a few basic do’s and dont’s. To make sure that QR…

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QR codes 101: What, why, when and how

QR codes are everywhere: on the back of your favourite soft drink, at the till point of your favourite coffee shop and – here’s where you need to pay attention – on the invitations to some of the world’s most prominent events. Despite their ubiquity, QR codes are one event…

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Mastering social media for events

Harnessing the power of social media for events is not as simple as dashing down some copy, slapping on a couple of hashtags and sending your post out into the world. It’s also not something that you should neglect. Word of mouth remains one of the most powerful marketing mediums…

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Event technology trends 2017

Event technology continues to evolve at an exponential rate. With myriad new software and applications touted as the next big thing, it’s hard to know which event tech trends are worth paying attention to. One thing we know for sure is that event technology will continue to change the face…

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What we wish corporates knew about event management

What we wish corporates knew about event management Take it from an event industry veteran, if anyone ever tells you that event planning is a glamorous affair, they have no idea what the job actually entails. While I love helping brands plan and implement events that are a resounding success,…

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Why your guest list management can make or break your event

Why your guest list management can make or break your event What makes an event a success? Contrary to popular belief, it’s not a Cordon Bleu chef or of-the-moment keynote speaker. The answer is quite simply, your guests. (Specifically, the proficiency of your guest list management.) This may sound obvious,…

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RSVP Management for Dummies

RSVP Management for Dummies RSVP management is at the core of every corporate event, but it need not be an overwhelming experience. Take a look at our 10 step RSVP Management for Dummies guide, which provides a breakdown of the RSVP process. 1. Clearly outline your event’s objectives  Clearly outlining…

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On-site Guest Confirmation Process

4-Step On-site Guest Confirmation Process Planning a corporate event is all about providing the best possible experience for your guests via an engrossing brand experience. Months of hard work culminating in the perfect event can be quickly derailed if the on-site guest registration process is impaired. You only get one…

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Improving guest experience using RSVP management at your event

Improving guest experience using RSVP management at your event RSVP management is essential to running a successful event. Event planners in Cape Town  have identified several ways in which RSVP management software helps them, including saving time and money. Not only does RSVP management and related software help event planners,…

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Corporate event planning software for top event professionals

Why do event managers at big corporates, like Momentum, and boutique events management companies, like Lucky No.8, prefer to use our corporate event planning software for their events? We believe it’s because our carefully designed software solution provides top event planners with a single platform from which they can execute…

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Event automation and the Internet of Things

Here’s a fascinating thought: one day, all our devices will be connected and internet-enabled through wireless networks. “Everything will be connected to everything”, says technology futurist, Jim Pinto, in his blog on theAutomation Internet of Things. And this will be true no matter the device’s operating system, network, or IP address scheme. There’s…

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How has Event Management Software helped Cape Town event planners run successful events?

Does Event Management Software improve how Cape Town event planners organise, manage, control and host their events? While the title of this blog may seem a bold statement, actual research has been done on the subject to answer this very question, and, not surprising, the results of the research revealed…

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Event ROI: how to measure the value of corporate meetings and events

How do meetings and events create value? In his online presentation on the subject, Dr Elling Hamso, of the Event ROI Institute, proposes that events only create value for guests when they have to DO something. In other words, stakeholder value is created when there is a change in participant behaviour…

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Effective time management skills for corporate event planners

Top corporate event planners are either good at their jobs – brilliant, even – or they just aren’t. The brilliant ones know the value of each event for promoting their company’s corporate branding, and seem to have enough creative tricks up their sleeves to pull off experiences that resonate deeply,…

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How RSVP’s Online Registration Software compares with the event industry’s ‘best’

When it comes to choosing an online registration software solution that best suits their corporate event management needs, event planners are more than just a bit spoiled for choice these days. In fact, it’s probably safe to say that they are drowning in product options. For example, a search on the Capterra website…

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The benefits of customisable event technologies

From being tasked by a client to organise an in-flight tattoo artist for guests winging their way to an event, to crazy, last-minute requests for a snow machine at a celebrity party – event planners have probably seen and heard it all. This is why, to best keep track with…

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How to successfully engage in corporate branding

Corporate branding involves the communication and promotion of an organisation’s values, vision and culture – it’s ‘vibe’ – to inspire brand loyalty in their customers, employees, and stakeholders. Loyal brand ambassadors are ones who feel that a company’s ethos and culture aligns with theirs’. In many ways, the public relate…

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Event Management Software: why stressful, last-minute changes can be a thing of the past

Whether it’s adjustments to program logistics or unexpected complications with vendors, last-minute changes and client requests can easily upset an event planner’s proverbial apple cart. According to a Meetings Net blog, eleventh-hour changes (of any form) are ranked as one of the top stressors for coordinators in the events industry. This…

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When the latest event technology meets AI, what might this look like?

Have you ever watched a far-fetched Sci-Fi movie like The Terminator, or a Star Wars release, and felt relieved that the intelligent robots in these films were still a concept of the distant future? Not anymore. Ongoing advances in programming software are bringing devices with deep learning and artificial intelligence (AI) capabilities right…

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Using Social Media at Events to engage Generation Z

If you want your event’s marketing and social media activities to resonate with your chosen target market, you’ll need to know what makes that specific audience tick. Which all sounds simple enough – until you start taking into consideration each different generation’s consumer behaviour and technological know-how. Baby Boomers and…

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The hidden gems in your corporate event planning checklist

Safely tucked away in any event professional’s ring binder file would be that item so essential to the event planning process that, were it ever to be lost or destroyed, the world would surely come crashing down around them. I’m talking about the unsung hero of the event management process…

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Why top corporate event planners use automated RSVP systems to stay ahead

Have you ever wondered what makes the top corporate event planners so exceptionally brilliant at their jobs? Pulling off a large-scale corporate event can so easily turn into a logistical nightmare (especially if you don’t have all your event planning ducks in a row), but these top professionals seem to…

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Bad Press: Handling Social Media Marketing for Events

There’s nothing more damaging than negative publicity and chatter around a branded event. Unfortunately, when it comes to broadcasting thoughts and opinions online, appropriate ‘eventiquette’ seems to have gone out the window: it doesn’t take much for third parties to get the wrong end of the stick when overhearing something…

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The rise of TED: Event management tips for your corporate events

Did you know that the first Technology, Entertainment, Design conference (more commonly known as TED) was hosted as far back as 1984? This is according to a recent Fast Company long read by Michael Grothaus. Since then, the non-profit organisation has run over 50 TED conferences, which have all served to gather…

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Boost your reputation with these essential online invitation management tools

Have you received any event invitations by regular post lately? No? Come to think of it, neither have I really. And why would we, when Facebook (and other social networking platforms) allow just about anyone to create an events page and send online event invites to their FB friends and…

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Corporate event ideas for your winter events

Can you believe that we are well into the first half of 2016 already? For those of us in the Can you believe that we are well into the first half of 2016 already? For those of us in the Southern Hemisphere, this means that a strong winter chill has…

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Use Event Planning Software to measure your corporate event’s ROO and ROI

Other than automating and streamlining event management processes, does Event Planning Software in any way assist marketing managers to measure and report on their corporate marketing events’ ROI and ROO? We would sayyes. Online Event Planning Software can be coupled with a combination of event measurement tools to determine the overall success…

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Why corporate event stress management techniques should always include process automation

Let’s be real – corporate event planning is more than just stressful. It taxes all of your internal and physical resources and stretches your administrative ball-juggling skills to the max. It challenges your ability to stay cool, calm and collected and sometimes even makes you really (really) long for a…

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Don’t forget the sugar! Sweeten client relationships using Event Management Software

We all know that nobody bothers with something if it isn’t broken. “If it ain’t broke, don’t fix it”, is the popular adage. If a system, product or device runs smoothly, we barely notice how efficient it is or how much easier or more productive it’s making our lives. But…

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‘Up’ your event management game with these 6 event planning solutions

Social Tables has developed a neat diagram called the Event Planning Process Pyramid, which identifies six stages (or steps) involved in event management and planning. These stages (from the bottom of the pyramid to its top) are Define, Plan, Communicate, Source, Manage and Measure. For the modern day Marketing Manager, the good…

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4 Key Considerations For Your Event Planning Checklist

What maps are to travellers, event planning checklists are to a corporate event planner. Checklists point event planners and their teams in the right direction and help them know what to plan for, and by when they need to have planned it, so that everyone involved can reach their journey’s end…

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Event Time Management Skills for Marketing Managers.

He’s cute, he’s round, he’s furry and, when put in his hamster wheel, he gallops along at high speed until he’s completely exhausted. While our hamster may be getting some much-needed exercise at the time, he doesn’t really get anywhere, does he? Once done, all he has left to do…

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Brag rights No.2: Why our clients choose our event registration software

Denise Pillay works as the Events and Sponsorship Manager at one of South Africa’s leading financial services companies,Momentum. She recently used The RSVP Agency’s Event Registration Software to help her organise a product launch for brokers and some of Momentum’s internal and more key clients. Denise had the following to say about her professional…

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Brag rights: Why our clients choose our event registration software

We recently caught up with Lebo Motswenyane, the Managing Director of Lucky No.8, to ask her for her professional opinion of our Event Registration Software. Lucky No.8 is a boutique events management company based in Johannesburg, South Africa, with a client list that boasts the likes of Anglo American Platinum, Corona, DSTV, AfroCentric…

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Event technology takes to the skies using flying robots

Believe it or not, flying robots – or mini drones – are quickly finding their place as a bona fide event technology option for corporate events. According to a 2015 Cievents’ blog on ‘The rise of the drones’, mini drone event technology can be used by event planners to:  Help foster social…

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A word from our in-house designer on how to add flair to your electronic invitations

Melanie Rossouw has been working at The RSVP Agency as our in-house designer for the last 10 months. During this time, she has designed more than 20 professional web invitations. Melanie has a major in Interactive Web Design and Development from the Open Window Institute in Gauteng, South Africa. This means that…

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Don’t play ‘chicken’ by excluding POPI compliance from your corporate event planning checklist

Have you ever played the game ‘chicken’ before? If not, that’s ok –  it’s generally not the wisest of entertainments. It involves two people willingly rushing towards each other, at high speed, in cars or on motorbikes or bicycles, to see who will be the first to lose their nerve…

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Emerging technologies to try out at your next corporate event

Having automated your company event registration process with professional Event Registration Software, you should now have some free time to turn your attention to the more exciting ‘stuff’ of events management – like exploring what’s hot, and what’s not when it comes to emerging technologies. Better still, instead of merely…

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The time management perks of automated event RSVPs

Preparing reams of paperwork, standing in endless queues, and waiting for hours on end to be attended to –  this has long been the order of the day for getting those more mundane things in life done. Thanks to advances in modern technology, however, all these soul destroying tasks are…

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“Beam me up, Scotty!”: The future of online registration software

It’s exactly 50 years since American television premiered the popular science fiction series, Star Trek. Those of us who are old enough will remember our first ever ‘encounter’ with Captain Kirk and the strange Mr. Spock, as we watched their thrilling, intergalactic travels in the starship Enterprise. Star Trek fans,…

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Cybersecurity and POPI – what you need to know

Not to be overly sensationalist or anything, but cybercrime is evolving, says a recent ITProPortal blog article, with one of the main threats being to small businesses and their data privacy.  The guys at ITProPortal point out that along with the improved sophistication of our digital gadgets and toys has come an…

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Compliance and ethics and your events’ reputation

Have you ever been at an event that you didn’t have a hand in organising and wondered what would happen if there was a massive electrical fire? Maybe you have envisioned getting caught up in a panic-stricken stampede during an emergency (like in one of those awful scenes from an…

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The ins and outs of RSVP Event Management Software

At The RSVP Agency, we recognise that electronic invitation management is really about building your brand and engaging your guests around your brand experience. First impressions do linger, which makes your first point of contact with potential guests an important one. Thereafter, you will want to use a seamless and…

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Why QR codes are leading the latest event technology race in innovation and safety

Have you ever used Quick Response (QR) codes for your event registration? QR codes are two dimensional barcodes that store data and can be scanned and read by Android or iOS smartphones and tablets. They look something like this: When it comes to the latest event technology, QR codes are fast…

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Fail! When social media at events falls flat

More and more, corporates are recognising the need to engage in online conversations around their brands. This is why using social media at events, to involve guests before, during and after your function, is a definite ‘must’. Unfortunately, as with most positives, there is always a chance for something to…

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Event Registration Software: The art of attracting the right guests

We all want the right people to attend our events, but making sure this happens can often be a delicate and time consuming process. How you invite guests, remind them about your upcoming event and confirm their attendance all need to be skilfully managed if you want to ensure that…

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The then and now of event technology

Event technology has changed a lot over the last three decades. Considering that the world’s first personal computer (PC) was only released by IBM in 1981, and the World Wide Web was invented a mere nine years later, digital technology has made some relatively rapid advancements in the last 35 years.…

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The ten commandments of using social media at events

Whether you love or loathe it, using social media at events is a crucial aspect of your event marketing strategy. The bottom line is that just about everyone is ‘on’ some form of social media these days – your guests included – which means that they expect your event and your brand…

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The qualities of event branding that elicit emotional investment

Are you able to deliver an event branding experience that leaves non-attendees with feelings of deep regret at having missed out? As a corporate event organiser, you  want to create event experiences that are so sought-after that people will do anything to be on your event’s guest list. This emotional, fear response…

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Event Management Software – the good, the bad and the ugly

If we likened an event organiser’s dream Event Management Software to a children’s fairy-tale character, then we would undoubtedly arrive at the textbook version of Prince Charming: Incredibly good looking, perfectly capable of saving the day at just the right time, willing to go the extra mile, and highly capable of executing…

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Industry trends shaping event management in 2016

It’s the start of a new year and the event management industry social-sphere is abuzz with predictions for upcoming event management and planning trends for 2016. If you haven’t yet thought about how to utilise these trends to enhance your own event planning activities for the year, then you may find…

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When data mining goes wrong

The events that generally stand out in people’s minds are the ones that are tailor-made to meet guests’ specific needs and preferences. The art of creating memorable events requires effective – and lawful – data management processes.  To create a personalised event experience, you need to ensure that you’re utilising professional,…

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The time management tricks that top marketing managers swear by

It’s for good reason that the ‘time management’ industry is a multi-million dollar business. Apps, calendars, digital diaries and organisation tools abound – each one promising to help you gain greater control over the measly 24 hours in a day. Unfortunately, mastering time management isn’t as easy as downloading an app. Getting…

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Essential ingredients for a compliant event planning checklist

  When it comes to your event planning checklist, dotting your i’s and crossing your t’s involves far more than making sure you event is well attended, or that your key note speaker is booked well in advance. The legal aspects of event planning are vast, and if ignored, can have serious consequences…

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Infographic: How to woo your clients using email invitations this Valentine’s Day

It’s almost that time of year again – the one day where, thanks to St Valentine, you can declare your amorous intentions to a potential love interest in the hope that they’ll share your feelings. Just as you would like to increase the chance of your email invitation being received and responded…

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The three things influencing corporate branding in 2016

It’s out with the old and in with the new as corporate branding continues to evolve. Brands are eschewing traditional methods, as the focus shifts to that of the end experience of their customers. ‘Experience’ is the word du jour – with everything from social media campaigns, web design, video and events being tailored…

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How to get the most out of electronic invitations

Opting to use electronic invitations over the old-school paper and ink version is commonplace in the corporate event industry. As well as offering your guests a far more convenient way to RSVP, electronic invitations also allow you to orchestrate a seamless, every-piece-of-information-is-accounted-for RSVP process. What many planners aren’t aware of however, is…

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Four ways to breathe life into your corporate event ideas

Along with an armful of opportunities to impress your current clients – and wow your new ones – comes with the challenge of finding the right corporate ideas for each. As the events industry continues to evolve – influenced largely by emerging event technology and the way we relate to it –…

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How to choose the right event planning software

The event technology of today is a far cry from its predecessors. Thanks to the plethora of options available, planning and managing not only the event itself, but also the way you communicate with your guests is easier and more efficient than ever. As event tech continues to evolve at…

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Why experiential marketing trumps traditional.

Traditional marketing channels are increasingly being ignored. In a time-starved world with a myriad of distractions, consumers now prefer to have a tangible, interactive experience instead of merely being a passive bystander. As they become ever savvier as to the agendas of brands, thinly-veiled marketing efforts are losing traction. What…

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Why event registration is a critical component of event marketing

If your event registration is little more than an after-thought, listen up! Many corporate event planners unwittingly put their event registration last on their to-do list. After all, securing a venue, strategising and implementing a social media marketing plan, as well as working closely with vendors are the most crucial aspects that…

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Six stress management tips to help you keep your cool at your next conference

As far as corporate events go, conferences are way up there on the stress scale. Extensive, multiple guest lists, various speakers and workshops, and a venue with an army of suppliers and staff can see you spinning out of control months before the event commences. Here are six steps you…

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Why your corporate entertainment plays a crucial role in event marketing

Event marketing involves a myriad of aspects – each just as important as the next. Corporate entertainment isn’t just a filler between pre-drinks and dinner; it gives you the opportunity to further engage your audience in a way that’s enjoyable to them. In other words, it’s a crucial aspect of…

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Five event planning mistakes to say goodbye to in 2016

As a new year stretches out in front of us, endless with possibility, now’s the time to make space for success by saying goodbye to anything that doesn’t serve you. Whether due to tight deadlines, fly-by-night vendors or unpredictable guests, event planning mistakes are part and parcel of the job. The good…

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What master event marketers know about time management

Mastering time management is a crucial aspect of an event marketer’s job. A myriad of responsibilities, coupled with the task of ensuring that the event in question meets its objectives, mean that every single second of the working day counts. An event marketer’s job is no small feat; consider the…

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The six qualities of effective event branding

Corporate events are by definition, fiercely competitive. No matter how established your brand is, or how sizeable your budget, you’re competing against numerous other companies who’re all trying to garner the attention and buy-in of a finite amount of guests. Beating the odds relies on an informed, strategic approach; in…

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Event technology essentials for keeping your corporate guests happy

Managing a corporate event – which more often than not, entails a substantial guest list – is only feasible when you’ve got the proper event technology at your disposal. Extensive guest lists contain a myriad of information that if managed manually, can see your entire corporate event end up in shambles. Making…

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Your guide to successful event planning in 2016

As the clock strikes midnight on the 31st of December, millions of people around the world will vow to hit the gym more often, be kinder to themselves, or run a 10km (among other things). It’s no secret that the majority of New Year’s resolutions fall flat, often due to the…

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Is your event marketing tool kit ready for 2016?

We’ve written extensively about event marketing in the past twelve months (because not all event planners are natural marketers) in order to equip you with the tools necessary to create a potent event marketing plan. To make sure that your 2016 events are a resounding success, we’ve rounded up the…

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Five things you didn’t know about POPI Act compliance

POPI Act compliance – three words causing an uproar in the industry. Event planners rely on a myriad of information in order to do their job properly – but adhering to POPI Act compliance is set to change the way we collect, store and manage this data. If you haven’t…

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Here’s what events companies should learn from 2015

The year is fast drawing to a close. Before you switch off and relax with some much-deserved me time, we discuss the take outs from 2015 that should guide you in the New Year. In order to determine whether their events are actually resulting in ROI, events companies need to…

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A year in event management: blog round up part II

In our last post, we reviewed the top five event planning blogs from the first half of 2015. We’ve rounded up our best event management blogs of the second half of the year below, so if you’ve been too busy to have a read through some of the best event…

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A year in event planning: blog round up part 1

2015 has come and (almost) gone in a flash. If you’ve missed out on some of our best event planning blogs, fear not! We’ve rounded up our most-loved blogs of 2015. Before you switch off your laptop for a much deserved break, join us as we review our five best…

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Five reasons why you shouldn’t leave post-event feedback on the back burner

Your post-event feedback plays a crucial role in the success of your events. If you’re not yet embracing it with open arms, here are the top five reasons why you should be: 1. Post-event feedback acts as a direct channel of communication with your guests Forget focus groups and surveys. Your…

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How to supercharge your corporate gift ideas

Coming up with corporate gift ideas that truly delight every single recipient is impossible. Unless you’re using your guest database that is. Besides elevating your events, your database is your secret weapon when it comes to finding corporate gift ideas that impress. As we’ve blogged about before, the more you know about…

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Effective time management skills – dos and don’ts

We’ve written a lot about time management skills lately – as veterans of the event industry, we know that this is a crucial aspect that can dictate whether you fly or flounder. Years of industry experience has taught us that even the best intentions don’t guarantee a job well done.…

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Three year-end corporate function ideas that shouldn’t see the light of day

The December holidays are just over the horizon. As everyone prepares for some much-needed downtime, companies across the country are celebrating with end of year corporate functions to reward staff and thank their patrons. Unfortunately, not all end of year corporate function ideas are equally advisable. Depending on the size…

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Solving conferencing issues with online event registration software

Organising a conference can be daunting – a substantial guest list, conflicting travel schedules and countless other logistical requirements means this process is not for the faint of heart. Our experience in the industry has seen us plan and manage thousands of conferences, and had it not been for online event…

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Six mistakes event companies need to stop making

We’ve seen it happen time and time again: silly mistakes made by event companies who should know better. As I’m sure you’re all too aware, it only takes one slip up to put the success of your entire event in jeopardy. Are you guilty of any of the below? 1.…

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Why you should be paying more attention to your event attendance report

As they say, it’s all in the numbers. When it comes to corporate events, it’s imperative that you track your guests’ attendance – for a number of reasons. (We’ll get into those below.) We’re devotees of data, which is why we coined the term ERM. For those of you unfamiliar…

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Are you using your event database software correctly?

Your event database software isn’t just a useful tool for storing all of your guests’ details. When used correctly, it becomes an indispensable tool for conducting Event Relationship Management (or ERM as we like to call it). Far too many companies aren’t aware of the power of event database software –…

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Q&A: Time management tips from an industry expert

If you’re a regular reader, you’ll know that we frequently talk about time management – a crucial asset in the event planning industry. Juggling several balls at once doesn’t come naturally to all of us, which is why we sat down with Terry Sutherland, founder and owner of The RSVP…

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Five essential touch points for effective event branding

Our event branding plays a crucial role in the success of your event. After all, if there was no brand, there wouldn’t be an event, which is why every single touch point needs to be aligned with your brand identity as well as the event’s objectives.  The good news is…

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Six tips to help you get the most out of your event registration software

If you’re using event registration software, congratulations! You’re on your way to creating world class events. While event management software can take your events from zero to hero, you do need to be equipped with the necessary know how to get the most out of your software.  We’re by no means suggesting that…

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Are you drowning in event stress? Take our stress management quiz to find out

Without stress, human beings wouldn’t have evolved. Stress notifies us of potential dangers, enabling us to act swiftly. While we may not have to watch out for any roaming Wildebeest, we face stressful situations on a daily basis. If you’re an event planner, ‘stressed’ is likely to be your resting…

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The event planner’s guide to data mining

The phrase ‘big data’ is bandied about with much fervour, with everyone wanting a piece of the big data pie. As we’ve written about before, the right data about your guests is your ticket to creating events that truly resonate. But what kind of data should you be collecting, and…

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The four most important invitation software statistics

Invitation software isn’t just a tool to manage your event’s RSVP process; it’s also a source of incredibly insightful data that when analysed correctly, can improve your attendance rates. That said, many event planners don’t know which statistics to pay attention to, and which to ignore. If you don’t know what…

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Six essential ingredients for a potent event marketing plan

Without an event marketing plan, you’d be incredibly lucky if anyone actually showed up at your event. Regardless of whether you’re running an internal corporate seminar or a client-facing launch, you’ll need to compile a marketing plan that’s perfectly persuasive. If you’ve ever asked yourself what this should entail, you’re…

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Why you can’t afford to ignore event automation

What defines the success of an event? A jaw-dropping venue? The latest string quartet? A Michelin starred chef? While these aspect are important, having the right guests at your event is the sign of success. After all, if the right people don’t show, the entire point of your event is…

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The Ashley Madison fiasco: The ramifications of not complying with the POPI Act

On the 27th November 2013, President Jacob Zuma signed the Protection of Personal Information (POPI) Act into law. With such a broad scope, the POPI Act will affect almost every business in the country – especially companies planning events, which involve the storage of personal information of hundreds of guests. The…

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What Event Management Software can do for your brand

Despite the rigourous planning and stress that goes into planning successful events, events have the potential to be marketing gold. What could be more attractive to a marketer than tens to hundreds of potential customers in one space – and we’re not talking about cyber space.  Using Event Management Software can help you…

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Why you need to measure the emotional impact of your event branding

As an event planner it’s easy to get so lost in the logistics of planning a spectacular event that you forget about how the event will be experienced by its most important ingredient – the guests. Similar to how a chef experiences his restaurant in a very different way to…

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Why your event strategy needs data collection

The first thing that pops into your head when you think of event planning probably isn’t data collection; event management being perceived as more of a creative than scientific endeavour. However, data collection is an important part of planning events that are not only well attended, but achieve the desired goals of…

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Top eight time management tips for busy event planners

There are two types of time: clock time and real time. The former never changes – there are always 24 hours in a day. The latter is relative – how much time you feel you have in a day. This is influenced by how busy you are and how much you enjoy…

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The evolution of email invitations

Email has evolved since the first electronic-mail was sent in 1971. The invention of the World Wide Web 20 years later saw email take off as widespread form of communication and the emergence of the first email invitations. Today, over 100 billion emails are sent worldwide every day, according to data from…

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Corporate event planning: Cape Town vs Johannesburg

Event planning might be universally challenging, stressful and all-consuming, but there are some key differences in the habits of event planners in the Mother City and those in Jozi. In this blog, we’ll look at various aspects of the event planning process and see just how Cape Tonian event planners differ…

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Four of the best corporate entertainment at events

Entertainment at corporate events often surpasses the entertainment we are used to at weddings, birthdays or anniversaries. Large budgets and a series of brand objectives mean that companies aren’t afraid to pull out the stops to create an unforgettable and emotionally resonant experience. We take a look at four of…

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Five signs you need corporate event planning software

The event planning process is a whirlwind of liasing with venues and caterers, managing guest lists, designing invitations and making sure that brand objectives are being met. If you haven’t been blessed with a photographic memory or the cognitive processing speed of the latest computer, it’s easy to slip up…

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Need to know: Using QR codes at events

Quick Response (QR) codes have boomed in the last decade. Although the technology was invented back in 1994 to keep track of car parts during the manufacture of vehicles in Japan, QR codes have had to bide their time before really taking off outside the car industry. The current climate…

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Crucial considerations for corporate branding at events

Your event is your brand personified. It’s the perfect chance for your brand to develop from a collection of images and associated adjectives in the minds of your attendees to a three-dimensional, dynamic entity that’ll create a lasting relationship with them. Meeting a person face-to-face has far more meaning and…

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Corporate events around the world

While all corporate events require vigorous planning and execution, they vary immensely: size, corporate culture and marketing objectives all play a part in what the final event looks and feels like. Differences in heritage, language and nationality also play a vital role in how the event is planned, as well as the…

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Six tips to help the overwhelmed event planner find Zen

Event planners have the eighth most stressful job on the planet, according to CareerCast’s 2015 rankings – and is it any surprise given how much is riding on every event and how many variables need to be brought together to work as a whole? Yet, stress levels are not a barometer for…

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Five questions corporate event planners fail to ask

Planning an event is a big deal. Planning a corporate event is an even bigger deal. Your guests’ enjoyment and happiness isn’t the only thing at stake – your brand’s image is too. You could hire one of the most exceptional event planners who understands your brand better than you…

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LinkedIn’s Fail Highlights the Importance of the POPI Act

It took almost two years for Californian courts to reach a verdict about the LinkedIn hacking case in 2013, reported here on MediaPost. Users of the platform accused them of hacking into their email accounts and sending out email invitations on their behalf. Reports like these regarding personal data infringements only create more…

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The ultimate event planning cheat sheet [infographic]

The world of event planning is exciting and varied, attracting the most energetic, lively and charismatic people – people who also aren’t afraid of working long hours whilst trying to juggle the motives of many: caterers, venue owners, guests, clients, staff – the list goes on. As strong and organised…

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Six types of event technology changing the nature of events

Event technology is changing how events are planned, executed and experienced. The rapid adaptation of social media across all manner of platforms combined with the fact that hardware like video walling is becoming cheaper, has made the look and feel of events more immersive than ever before. Here are six…

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Getting the most out of your guest speakers at corporate events

The majority of corporate events feature one, or several speakers. Regardless of whether your speaker is an international industry expert, or an internal head of department, your approach to your speakers can make, or break your event. Careful consideration needs to be applied to the order of your line-up, your…

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How to make sure your guests RSVP “yes” to your email invitation

You might think that it’s only the most impeccably designed email invitations that get opened and that the number of guests at your event is directly proportional to how stunning your invitations are. But this isn’t the case. While layout and design contribute to how well invitees can see and garner information…

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The most important things we’ve learned about corporate event planning

Our extensive experience has taught us numerous lessons about the industry. We’ve planned and managed hundreds of world-class events for international brands, and in the process we’ve gleaned valuable insights. Successful corporate event planners are essentially multi-tasking magicians. Events that delight both your clients and guests rely on a comprehensive plan and attention…

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How to choose the right corporate entertainment for your next event

Why your corporate entertainment is more important than you think People love a good party. While your corporate events aren’t designed to be a complete knees-up, your corporate entertainment plays a bigger part in achieving your marketing and brand goals than you’d think. We are all emotional beings and are…

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How to choose the right event planner for your brand.

As a marketer, you know your brand better than anyone else. You know how you’d like your audience to perceive you and how you want to achieve this. Events are an effective way to nurture loyal brand advocates as well as connect with customers and suppliers – but only if…

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How to excel at event marketing 2.0

In the past, your event ended once the final guest had left and the banners had been taken down. Not anymore. Thanks to social media, your event continues for as long as people are talking about it. In order to get as much as possible out of your event marketing,…

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How to boost your event registration in four easy steps

Event registration might just be the tip of the event planning iceberg, but it’s one of the most important parts of organising a mind-blowing event. With no guests, there’s no event. Getting people to sign up for your event can be tricky – especially as your online invitations can get lost in the…

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Five FAQ marketing managers have about online invitations.

If you’re an event planner, working with the marketing manager of a big corporate can be difficult. Trying to manage a corporate event in the most efficient way possible often requires some leeway from either party. I’ve fielded countless queries from marketing managers about the efficacy of online invitations, as well…

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The RSVP Agency presents: Email Invitations Benchmarks Report

In an age where budgets have shrunk, but expectations remain high, it’s crucial that events are planned according to accurate data if you want to ensure that your events result in ROI. Events need to be well attended, by the right guests. We’ve compiled our annual Email Invitations Benchmarks Report…

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The most essential metrics your invitation software needs to measure

By now, you’ll know that without sophisticated invitation software at your disposal, your events are at a disadvantage. Manually managing the RSVP process, as well as the inordinate amount of data generated pre, during and post your events is a recipe for disaster. Besides streamlining the entire RSVP process, invitation software that…

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What you need to know about securing corporate event ROI

Everything you need to know about securing event ROI Do you recoil in horror upon hearing the phrase “event ROI”? Don’t fear – you’re not alone.  What’s become a concept shrouded in mystery is actually quite simple. Far simpler, in fact, than you may realise. While there’s never a guaranteed…

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The top three mistakes event planners make (and how to avoid them)

Dropping the ball is part of being human. After all, if we never mess up, how are we supposed to learn? Even the most seasoned event planners make mistakes (they’re human after all). We’ve put some thought into what some of the most common mistakes are that event planners make  – rookie…

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When your event plan goes awry: a survival plan

You’re a stickler for planning. On any given day, you check, double check and then – once more for good measure – check again that your T’s are crossed and I’s are dotted. Which makes for smooth sailing before, during, and after your events. Until the day you’re faced with…

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How to get your clients to embrace events software

Albert Einstein’s infamous quote: “If you always do what you’ve always done, you’ll always get what you’ve always got” applies to almost everything in life, with events software being no exception. While we are, by nature, hesitant to embrace change; our reluctance to break out of our comfort zone doesn’t always serve…

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Then and now: the changing face of buying behaviour

Consumer buying behaviour is vastly different to how it was a mere decade ago. In order to keep up with ever-more savvy consumers, brands need to change their tactics – or else, risk losing out to competitors who’re ahead of the curve. Today’s consumers are empowered, informed and in charge.…

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How to get ROI from your events, regardless of budgetary constraints

Four ways to guarantee ROI regardless of your event budget You’ve been tasked with creating an event to launch a new product. You’ve got a team of enthusiastic, experienced event planners at your side. You’re full of ideas of how best to introduce your product to the world. There’s one…

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Is your event technology letting your brand down?

You’ve got years of experience in the event industry, and a talented team of event planners at your side. Yet planning your events is far from smooth sailing. What’s the deal? We’re betting that your event technology is to blame. Event planning is an inordinately competitive industry, which means that even the…

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How to get your marketing team and your events team on the same page.

Get your marketing team and your event planning team on the same page As a marketing manager, you’ll be all too familiar with the tricky task of getting your marketing team and event planning team to see eye to eye. Interdepartmental clashes are part and parcel of a big corporate;…

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Think you’ve got what it takes to be an event planner?

Countless new graduates, or individuals looking for a career change, set their sights on becoming an event planner. Most of the time, their aspirations are on based on the false belief that corporate event planner is a vocation dripping with glamour. As with many things in life, the reality is…

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Our ‘dream team’ of fabulous corporate speakers

Have you ever played the game ‘If you could invite six people – living or dead – to a dinner party – who would you pick?’ If you have, you’ll know that choosing an array of personalities – famous or not – is difficult. Everyone’s answers will differ wildly, but…

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5 conferences every marketing manager needs to attend in 2015

Staying on top of industry developments is part and parcel of being in the marketing industry. Keeping abreast of trends and innovations in the digital arena – and many others – is crucial if you want to furnish your clients with the best possible solutions for their marketing needs. Marketing…

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How event surveys help you build better customer relationships

What defines your success? Your attitude? Problem solving skills? Ability to see the opportunity in every setback? Surprisingly, the answer is none of the above. While those traits play an important role in your day-to-day dealing with co-workers and clients alike, the defining factor of succeeding in the cut-throat corporate…

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How to get your brand to invest in corporate event planning software

Investing in corporate event planning software pays off – big time. Unfortunately, when you’re pitching event management software to your marketing or procurement department, you’re probably used to a resounding response of “choose the cheapest option.” While procurement and marketing may think that paying as little as possible for this event planning…

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Is corporate gifting outdated?

A colleague was recently talking about his loathing for corporate gifting. In fact, he has a drawer dedicated to irrelevant, novelty corporate gifts that never get to see the light of day – for good reason. His collection of items that he has no use for – or interest in…

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Why your events are only as good as your RSVP services

When it comes to corporate events, many companies are under the impression that their RSVP services are an afterthought. They see them as a ‘nice to have’, not as an essential. Unfortunately, this thinking results in corporate events that are laborious to plan, disorganised, and rarely successful in meeting both the brand’s…

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Why your post-event survey is the focus group of the future

It’s not news that the world of marketing is changing; as brands – big and small – attempt to maximise the impact of their marketing campaigns while minimising spend, a new approach to gathering data about your target market is needed. The rise of the informed consumer, coupled with our…

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How to up your event planning leadership skills

Leading and managing a team is part and parcel of your job. On any given day, you’ll have to manage a team comprised of different (and oftentimes, opposing) personalities, skill sets and attitudes. If you want to get the most out of your team without resorting to blackmail or becoming…

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Five crucial considerations for compiling an event planning RFP

The pressure is on from all sides when planning a corporate event.  It’s your responsibility to ensure that the event company you choose to create and run your event thoroughly understands your brand, as well as your brand’s event’s objectives.  In order to do this, your event planning RFP, or…

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Want to make the most of your event data? Try thinking like a kid on Easter morning.

If you’ve ever observed a bunch of children on Easter, you’ve probably noticed that some kids are better at finding Easter eggs than others. The ones who’re able to collect the most eggs are the children who approach the treasure hunt with a methodical strategy, and often, the help of…

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Corporate event planning tips from the Easter Bunny

1. Always deliver on your promises. There’s nothing more disappointing than waking up on Easter morning only to find that the Easter Bunny was frugal with his gifts. A lone Easter egg makes for a dismal discovery if you’ve been expecting a garden bursting with chocolate goodies. The same can…

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Nine things your event technology should do

Whether you’re a seasoned event planner, or are busy finding your feet in the industry, you’ll know that your services are only as good as the event technology you use. Make sure that you’re armed with event technology that can do the following: 1.  Work across all devices. If your…

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Seven traits of exceptional event planners

Making it as a corporate event planner takes a lot more than being a multi-tasking magician. I’ve worked with hundreds of event planners over the years, and noticed that those who’re the most successful have the following seven traits in common: 1. Top event planners are aware of their own…

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Event marketing ideas: Harnessing the power of your corporate events

Compared to traditional advertising campaigns, an event provides your market with a brand offering that is tangible, interactive and hopefully, emotive. In other words, an event can be far more powerful than any other marketing medium. If you want to make the most of your event and turn it into…

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Do the maths – using event statistics to build your brand

What’s the point of holding a corporate event if you’re not measuring its success with the right metrics? The way today’s top brands approach their events is a far cry from their peers. They know that it takes much more than a vague “substantial increase in brand acknowledgment” to deem…

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How QR code software is changing the face of South African events

An influx of innovative technology is increasingly influencing the South African event landscape. More than ever before, brands are able to equip themselves with sophisticated event planning and management tools in order to make the best impression possible on their guests. One of the most powerful tools that’s doing just this is…

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Here’s why an events management system is your secret weapon

Being an event planner is hard work. Long hours, difficult clients and a ‘To Do’ list the length of your arm mean that at any given time, you’re juggling a myriad of equally important tasks. Keeping your head above water, can take some doing. The difference between event planners who’re…

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Dos and Don’ts – compiling the perfect event brief

If the mere thought of compiling an event brief that accurately conveys your brand’s needs has you breaking out in hives, worry not. We’ve put together a list of the essential elements your event brief should contain. 1. A background on past events It’s essential that the events company is…

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Five sure-fire ways to boost your brand awareness

In the digital age, brand awareness is driven by word-of-mouth. If no one is talking about your brand, your marketing budget is going to waste. People who advocate brands are those who love your brand so much that they’re talking about it on social media and in offline interactions of…

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Six surprising functions of email invitations

The majority of event planners think of email invitations as a digital version of a paper and ink invite. While that may be the case for some email invitations out there, it’s shouldn’t be. The right kind of online invitations are essentially multifaceted marketing machines that ensure your event is…

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The best of corporate entertainment – SA’s top corporate speakers

Corporate entertainment plays a crucial role in conveying your brand’s message. In fact, your choice of speaker or MC can make or break your event. While being aware of this is one thing, finding an individual you can entrust with this weighty task is another matter entirely. This article from Event Stuff , talks about…

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How do you turn great event attendance into brand advocacy?

An event is an opportunity to showcase your brand in the best light possible. We recently blogged about how experiential marketing – like an event – is a far more powerful way to get potential brand advocates to back your brand. Because a tactile experience creates a long-lasting, relatable impression, your guests…

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Why event planners make the best Valentines

If you’re on the look-out for a date for the international day of love, aka Valentine’s Day, you might want to consider choosing an event planner as your plus-one. In no particular order, here are the top six reasons why event planners make the best Valentine’s Day dates. 1. They’ll…

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This is what the best online invitation service looks like:

Last year, we wrote about the Protection of Personal Information Act (POPI), and why event managers can’t afford to ignore the potentially devastating effect that non-compliance can have on their business. While there’s been a lot of talk about the POPI Act in mainstream media, many companies aren’t yet up to…

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Food for thought: how a post event survey saved a client 30k

We’ve written before about the crucial role a post event survey plays in not only your ability to manage successful events, but in gathering invaluable feedback for your client’s brand as a whole. (You can read about that here and here.) If you’re still on the fence as to the importance of a…

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Four reasons why South Africa is leading the event software race

The grass isn’t always greener on the other side. Many South African brands are of the opinion that our contemporaries across the seas are continually one step ahead of us as far as technology is concerned. In the case of event software, the opposite is true. In fact, numerous big brands rely…

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Every facet of your event is under scrutiny – including your event registration systems.

An oft-neglected element of corporate events are the registration systems used. Unfortunately, this is to the detriment of many a brand or company. A large portion of event organisers focus solely on the décor, venue, entertainment etc. – neglecting the fact that if their registration process is chaotic, even the…

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Eight things your RSVP software should do

Choosing the right event software relies on knowing what you need. Before picking an option, make sure that your RSVP software contains the following functionality: 1. It is easy to use The whole point of making use of RSVP software is to streamline the event planning process. If your software…

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Event planning tips: Pitching to a client without breaking into a cold sweat

Before any event can come to fruition, you need to be able to present yourself and your company to clients in a persuasive, professional manner. This is easier said than done. Pitching to a client is nerve wracking – regardless of your event planning experience. After all, the stakes are…

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Smart social media – getting the most out of social media for your events

Social media has changed the eventing landscape, in a big way. Events are now in the public eye – whether you’d like yours to be or not. Without some guidelines or a social media policy in place, you run the risk of undoing all of your hard work. Using social…

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Event management software is your ticket to consumer insight

The guests you invite to your corporate events are individuals valued by your brand – they’re either VIPs, brand advocates or potential brand advocates. The more you know about them, the easier it will be to plan an event that they love. In addition, the more info you have about…

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The human side to access control systems at events

Managing a high profile events call for strict access control. Many VIP-studded events – especially those in the public eye – attract guests who aren’t invited, which means that military-esque guest list management is crucial. As an event manager, it’s your responsibility to ensure the safety of your guests at all times.…

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CRM, ERM, it’s all Greek to me

Turning data into valuable insight into your market can be tricky. The wave of hyper-connectivity we’ve found ourselves in means that there’s more information being generated than ever before. The advent of Big Data – the seemingly endless stream of information generated thanks to our ‘always-on’ culture – has seen…

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The RSVP Agency helps leading brands create world-class events

2014 was a year filled with activity as we helped leading brands create world-class event experiences. Our RSVP and guest list management software enabled high-profile clients to manage their events in the most professional way possible. If you’re interested in how we go about assisting local and international brands provide the best…

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Five ways event management software reduces stress

We all want to be less stressed. It’s not for nothing that event planners are so frazzled; we’re expected to be on the ball, all of the time. While we can’t spirit you away to a deserted island and ply you with cocktails (imagine!), we can fill you in on…

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2014 – Expanding our event planning horizons

The RSVP Agency looks back at a year of growth, blossoming partnerships and brand new products. 2014 has been somewhat of a growth spurt for us. Not only have we signed up well established name brands as clients, we’ve introduced a range of innovative rsvp and event planning solutions that…

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How our corporate event plan was nearly sabotaged by a monkey

The beginning of an event sets the tone for the entire function. Making the best possible first impression is crucial if you want your guests to become brand advocates. Theoretically, a fool-proof event plan should mean smooth sailing. In practice though, your meticulous planning can veer wildly off course. Tom…

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Crucial considerations for guest list management of high-profile clients

Professional guest list management of high-profile clients entails the right software, attention to detail and preparing for any eventuality. VIPs come with their own set of challenges. The management of high-profile guests like government representatives, celebrities and the like needs to be handled with care and the utmost of discretion.…

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The difference between post-event survey data and Big Data? Nothing.

Data gathered from a post-event survey is often passed off as information that pertains to an event, and the event only. In fact, this couldn’t be more wrong. Brands that neglect to use this valuable source of insight are doing so to their own detriment. When collected and collated with…

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What should your event Service Level Agreements contain?

Service Level Agreements (SLA) aren’t generic, instead, they’re dictated by the specifics of each unique event. Organising a corporate event that requires having all of your ducks in a row. An SLA is one of the most important requirements to ensure that your vendors (caterers, décor providers, and technical providers)…

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Is email deliverability affecting your corporate event attendance rates?

Thanks to rapid technological advancement, the way in which we live and work has changed. We’re now ‘hyper-connected’ – toggling between multiple devices in an effort to stay in touch with multiple people across multiple platforms. Thanks to cloud based services, even when we’re on the go, smart phones enable…

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2014: A year in online invitations

The RSVP Agency works with leading brands, enabling them to create online invitations that not only reflect their corporate identities, but engage guests too – two crucial elements that facilitate optimal attendance rates. 2014 has seen us do work for Aspen, Sasol, Pfizer, Adcock Ingram, McDonald’s, KFC and ABB – to name…

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Turning an intangible event experience into positive ROI

As we’ve said before, an event is essentially a tangible means of marketing a brand or company. But how do you ensure that your event experience results in all-important ROI? An event entails a substantial financial investment (not to mention countless hours of time and an inordinate amount of logistical…

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How to get the most out of your event database

Making the most out of your event database is impossible if you don’t have the right tools at your disposal. Without a sophisticated event database management system, your guest list will remain an untapped source of rich data, leaving you with a fractional understanding of your target market. Being able…

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How leading brands are getting their event surveys right

Event surveys are much more than just a means of gauging whether your event was a success with your guests. They also provide invaluable insight into a brand’s market, helping them to improve their overall brand offering, marketing strategies and customer satisfaction. The considerations below will enable you to ensure…

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Six non-negotiables for great corporate entertainment

Choosing the right corporate entertainment for your events is akin to walking a tightrope. Selecting a performer who’ll delight guests and at the same time, is in line with your client’s corporate identity, can be something of a balancing act. Without any further ado, we’ve compiled our six non-negotiables for…

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Event planning for any eventuality

Johannesburg’s recent water crisis – which left millions without running water – brings to light the fact that disasters do happen – especially in developing countries like South Africa. Your success as a corporate event planner will be dictated by how equipped you are in handling last-minute hiccups. As we’ve said before having…

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Why SLAs are crucial in the corporate event planning process

An SLA or Service Level Agreement is a crucial factor in creating an event that lives up to your clients’ expectations. SLAs not only protect your clients’ substantial investment (the event), but also protect you, the event planner, from being held liable for suppliers who under-deliver. Surprisingly, there are more event…

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Everything corporate event planners need to include in their golf invitations

A go-to stress reliever of many South Africans is that of spending a day teeing-off under the African sun. A corporate golf day is far more than a chance to relax though as, if executed correctly, it can be an effective branding and networking exercise for companies. The golf days…

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Event budgeting for year-end functions

A year end function is without a doubt, the most important corporate event of the whole year. It’s a chance to wow your clients, thank them for their patronage and reinforce your brand’s standing. Unfortunately, when it comes time to plan their year-end bashes, many companies find themselves short on…

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Unravelling event industry statistics for corporate event planners

Corporate events are big business. Event industry statistics point to the fact that events are an incredibly effective marketing tool – but only if they’re pulled off in a manner that’s slick and professional. According to Raconteur, the events industry in the United Kingdom is set to be worth more than…

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Why the efficiency of your conference registration is vital

Conferences are a great way to enhance a brand’s image, and if run properly, can increase brand awareness and customer loyalty to boot. One thing many corporate event planners fail to take into account however, is that the conference registration process plays a crucial role in positioning a brand as…

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Online invitations are more powerful than you think

The majority of corporate events rely on online invitations as a way to conduct an RSVP process that’s efficient and accurate. What many planners aren’t aware of however, is that online invitations are so much more than merely a way to invite guests to an event. If you’re using invitation…

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The evolution of event management systems

Event management systems of today are a far cry from their predecessors. Thanks to rapid advances in technology, planning and managing an event is now simpler and extraordinarily faster than before. A few short years ago, event planning involved reams of spreadsheets, that often contained conflicting information as all the…

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Three crucial considerations for the corporate event planning process

The corporate event planning process is vastly different to that of a private affair. Not only is your client’s reputation on the line, yours is too. Extensive guest lists that comprise of high-profile and influential guests need to be handled with the utmost of care. For this reason, your corporate…

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What corporate events agencies need to know about the POPI Act

There’s been a lot of talk in the corporate events industry lately about the ramifications of the impending POPI (Protection of Personal Information Act). Besides a hefty fine of R10 million or ten years in jail, businesses who don’t comply with the act will tarnish their reputations in the process. Getting…

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How your guests’ eventiquette impacts event attendance

A large portion of guests aren’t au fait with the do’s and don’ts when it comes to events. Guests who chop and change their minds – either accepting your invitation, knowing full well that they won’t attend your event – or who decline and then change their mind at the last minute…

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Our guide to choosing a suitable corporate gift

One of the (many) responsibilities of an event planner is to choose a thank-you gift for guests. What many fail to realise, however, is that finding a corporate gift that will delight guests, reflect the brand’s identity and fit into the overall event budget can be tricky. Our extensive experience…

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Our favourite interactive installations from high tech events

We recently blogged about how all events – corporate and commercial – are increasingly becoming technologically-driven. Guests now expect to be blown away by every single aspect of an event, and if you’re not able to instantly impress them, your event – and brand – will fail to leave a lasting impression.…

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What corporate event planners need to know about event compliance

Creating and managing a professional corporate event entails myriad elements – each just as important as the next. You may have the perfect venue, a guest list that’s filled with VIPs and catering courtesy of a world-class chef, but if you’re not au fait with the correct event compliance procedure,…

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The RSVP Agency had the honour of working with the following clients

The RSVP Agency had the honour of working with the following clients this month across a variety of exclusive events: Superior Choices hosted Jaguar’s launch of their F-Type Coupe. The RSVP Agency had the pleasure of handling the RSVP process for the event which took place at the Roy Hesketh Circuit in…

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How to engage your guests in order to maximise event attendance.

The event industry has changed considerably in the last few years. Both technological advances as well as the expectations of clients have seen the role of an event manager morph into something akin to that of a producer. Orchestrating a piece of work that involves multiple touch points – each…

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A guide to making the most out of social media at your events

Social media has infiltrated nearly every facet of our lives – and events are no exception. We’ve written about how smart corporate event planners are going digital here, and as events become increasingly reliant on technology, social media at events is becoming a prominent feature too. It’s an efficient and…

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A fool-proof recipe for the successful delivery of e-invites

The success of your event is only as good as your attendance rate. (We’ve written about the pivotal importance of maximum attendance here and here. In order to facilitate attendance rates that garner ROI, you’ll need a fool-proof plan to ensure that your e-invites are delivered. This may seem like a rudimental task, but…

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The RSVP Agency’s approach to eliminating event waste

The current economic climate has seen businesses across the board become more frugal and the events industry is no exception. For this reason, it’s become more important than ever to have processes in place that safeguard against the unnecessary waste of resources. The amount of waste your event generates boils…

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Crucial considerations for event budgeting every event planner should know

Corporate events involve big budgets, and even bigger expectations. As an event specialist, your job is to make sure that your client gets the most out of their investment. Being responsible for a substantial budget can be downright terrifying – that is if you’re not taking the following crucial considerations…

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Common mistakes corporate event planners make that affect event ROI

Corporate events are one of the most important elements of any brand’s marketing strategy. They’re not only an opportunity to solidify a company’s reputation, they’re a crucial means of elevating a brand’s exposure, as well as their level of customer engagement. Ensuring event ROI is the ultimate goal. Unfortunately, many…

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How your brand’s image can benefit from a successful corporate golf day

Corporate golf days are a favourite among South African brands – and for good reason. A far cry from the formal setting of a boardroom, they offer a relaxed setting for valuable networking opportunities. In addition, they’re a chance to showcase the qualities that make a company an influential industry-leader.…

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What you can learn about event entertainment from the World Cup’s opening ceremony mistakes

You’ve spent hours agonising over your event décor, catering, guest list, venue and choice of entertainment. Just when you think everything is going according to plan, your PA system bombs out, leaving you with a ballroom full of guests, and the sound of cutlery meeting crockery. A dire situation, if…

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802 words to help event planners increase their event attendance

Every single event planner wants to ensure that their events are well attended. Whether you’re tasked with running an exclusive product launch or a high-profile awards evening, your event is nothing without its guests. If you want to avoid the embarrassment (not to mention the negative ramifications) of empty tables…

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Why professional guest list management is a must

Brands big and small are waking up to the fact that when outsourced to a professional RSVP Agency, the management of their guest lists is vastly superior than if they had to attempt to do it themselves. What’s more, a meticulously managed guest list is far more likely to provide…

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A comprehensive event report relies on these essential ingredients

The dreaded event report. It’s the least exciting task, but incredibly important nonetheless. Your event may have been a roaring success, but without a detailed breakdown of data, your clients won’t have a concrete idea of whether or not their function helped them to achieve their objectives. Unfortunately, by the…

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Here’s how Apple’s iWatch will affect event management systems

Technology giant Apple is set to launch their newest offering – the iWatch later this year. Essentially a sophisticated upgrade on a traditional wristwatch, Apple’s latest gadget has been touted as “wearable technology”. If the experts are correct, the iWatch could very well revolutionise the way we conduct our daily lives, just…

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Why corporate event managers need an online RSVP service [infographic]

Time – the one commodity that event planners wish they had more of. As far as vocations go, corporate event planning is one of the most demanding. Excelling as an event manager requires thinking on your feet, astute business acumen and most importantly, exceptional time-management skills. When time is of…

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Common misconceptions about software for event planners

Many event managers are of the opinion that software for event planners is just another new-fangled gimmick that’s expensive and ultimately useless. While we don’t doubt that this might be the case for some event planning software, superior solutions on the market essentially act as an event planner’s right-hand man.…

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It’s been a month of exclusive affairs and high-end gatherings

We have been kept very busy as of recent and with some pretty exciting projects. These projects have seen us assisting some of the heavyweights in the corporate world with their event planning, everything from awards to the regular AGM’s, and this has once again proven that our service offering…

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Why big brands need custom invite designs

If you’re planning an event for a brand of considerable repute, relying on anything other than custom-designed invitations is career suicide. If you think we’re being overly dramatic, read on. As an event manager tasked with ensuring big brands get the most bang for their buck from their functions, you…

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Why your success as an event planner rides on event planning statistics

Event planning has evolved into a science. Organising an event that makes the maximum impact and results in ROI, boils down to measurable metrics. Brands are demanding an informed approach as opposed to the practices of old that were nothing more than a shot in the dark. The most successful…

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Invitation wording secrets every corporate event planner should know

No matter what type of corporate event you’re tasked with planning, one thing they all have in common is their reliance on the right invitation wording. If you can’t convince your guests that your function is one worth attending, you’re off to a dismal start. Regardless of whether the event in…

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Why large corporates need to outsource their online invitations solution

Large corporate events have a high volume of influential and important guests, which means that they require the utmost attention to detail. The stakes are high and dropping the ball on any aspect isn’t an option. Unlike smaller, intimate events, prominent corporate functions mean the reputation of the brand is…

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The ten commandments of personalised invitations

It’s common knowledge that personalised invitations are the only way to make guests sit up and take notice. Addressing your guest by name and taking their dietary preferences and other pertinent information into account will define whether your invite gets sent straight to their trash folder, or opened, read and replied to.…

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Save the date email – everything you need to know

Sending out a save the date email isn’t only a sure-fire way of ensuring that your guests have adequate notice about your event, it’s also the very first step to running a successful function. Not all save the dates are equal though, so we’ve created a comprehensive guide to creating and sending emails…

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6 tips for maximising ROI from event management

It should go without saying that when holding an event, your boss’s priority is ROI.Their interest isn’t on table décor, the catering, or even the VIP you’ve flown in especially. Your job as event manager ultimately boils down to reporting on the amount of revenue generated as the result of…

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How online event registration can help you to green your wedding

As our negative impact on the environment becomes increasingly apparent, a global awareness of our actions and their consequences has come to the fore. We’re more mindful of the way our daily routines can help or hinder the earth, and things like recycling and re-using are now commonplace. When it…

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Budgeting for events – the essentials

Compiling an accurate budget can be a precarious endeavor – after all, the success and profitability of your event hinges on a precise calculation of costs. Unfortunately, budgeting for events continues to be an aspect that many event managers struggle with. Whether due to time-constraints or unreliable suppliers, budgets end…

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How to stay sane during the event registration process

Planning and managing any event registration can be a tiresome affair. Too often, event managers focus on the actual event, resulting in a poorly-planned registration process that leaves guests feeling irritated before they’ve even set foot inside.  A streamlined check-in is pivotal for setting the tone of an event, but…

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How to evaluate suppliers for online invitations with RSVP

It has become the norm to send online invitations with RSVP functionality for both personal and corporate events. As a result there are many companies that offer an online invitation service. The difference in functionality and service differ dramatically between the various providers of online invitations with a RSVP function utility so we have…

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8 signs you need an RSVP solution

Planning an event is without a doubt, one of the most demanding jobs. At any given time, you have to keep your eye on multiple balls in order to avoid having an event fall flat. Conducting a successful event is no small feat, which is why event managers know that…

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Become a head-hunted event manager by showcasing your guest list management experience

The ‘skills shortage’ is something you frequently hear employers talking about in board rooms and around dinner tables. Much like the property industry – which consists of a “buyers’’ and “sellers’’ market, the job market is currently an ‘employees’’ market. This means that once head-hunted, candidates are able to name…

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Six ways event software is saving brands money

Hosting an event is a costly process at the best of times. Every cent counts, which means that astute event mangers are always on the look-out for innovative ways to reduce overheads, without compromising on the quality of the event at hand. Their go-to trick? Event software – one simple solution that…

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Up-and-coming corporate event trends currently on our radar

As brands scramble to make an impact in a fiercely competitive market, corporate events provide an invaluable opportunity to leverage your brand and engage audiences. Gone are the days where the most exciting part of attending a conference was an after-dinner mint served alongside a cup of instant coffee. Brands…

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Are your efforts missing the mark when it comes to event attendance?

The frenetic nature of modern day life means that it’s harder to capture someone’s attention than ever before. Remember that industry events are more often than not targeted at the same group of people, which means that some of your potential guests may be receiving as many as three invitations…

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What information should be in your golf invitations?

Corporate golf days are a dime a dozen. Whether prestigious and high-profile or low-key and informal, a golf day is the go-to event favoured by hundreds of companies throughout the country. The result? Your potential guests regularly receive a flood of invitations to various types of golf days. If you…

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6 things that should be on your event planning checklist [SlideShare]

Event planning is hard work. The many intricate tasks that need to be organised often outweigh the amount of time you have to do them. If you want to retain your sanity while planning an event, most people use an event planning checklist. Making use of a task list is…

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Looking to add some sparkle to your event décor? Starlight Inspirations are the go-to gurus.

Starlight Inspirations are specialists in events and event decor styling, catering to a variety of clients from big corporates to individuals. From the infancy of creative concept to the implementation of the creative idea, Starlight Inspirations assist you each step of the way. Well aware that an event is a crucial…

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Why we love our online RSVP service, and why you should too.

You’ve heard of The RSVP Agency, but if you’re not completely familiar with what we do, here’s a brief recap. Founded in 2011, The RSVP Agency was formed after we noticed a huge lack of dedicated RSVP services providers. The software we’d used was limited, and the support we received…

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4 e-invites statistics every event manager should know.

Most event managers are all too aware of the challenges faced when sending out an e-invite. Not only do you have to dodge spam folders, you have to make sure your invitation is as enticing as possible. Well, help is at hand. We’ve rounded up four e-invite statistics that will aid…

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How online invitations can help you with last minute guest list changes

All event managers know last-minute changes to a guest list are inevitable.Trying to keep abreast of developments when and as they happen requires round-the-clock vigilance, as well as the ability to think and act under pressure. Ask any event planner and they’ll tell you that receiving a call from a…

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Guest List Management – how to decide who is on the A list [infographic]

When planning a wedding, trying to get a handle on your guest list management often results in massive family feuds. The fact that you’re working with both limited spaces and budget means that there’s no way you’ll be able to invite every single person known to the family. In much the same…

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Why it’s crucial to report on event management for successful future events.

It’s critical to report on event management in order to determine what’s working and what’s not. This will ensure that any future events don’t suffer from past mistakes, and that they’ll benefit from useful lessons learned. Unfortunately, attempting to collate multiple sets of data from several spreadsheets is a long…

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The worst advice we’ve heard about conference registration

Most event managers have their preferred way of doing things, and some practices make more sense than others. We’ve rounded up a couple of the most misguided pieces of advice we’ve heard about the conference registration process. Read on to find out what not to do. One registration desk is sufficient for…

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How innovative brands are using golf and business networking

StreetDirectory reports that: “Executives who play golf experience an 85% better chance of securing a business deal on the golf course than through conventional methods of marketing.” This makes sense – as a golf course is an extended boardroom of sorts, with the added bonus of being both more relaxed…

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Welcome to our new clients who are now using our RSVP service

We’d like to welcome the following new customers on board:   Alexander Forbes – Leading Conversations with Pravin Gordon   Alexander Forbes is a leading international provider of financial and risk services.   including local and international guests Bestmed –Tuks Race Bestmed – 50 year Dinner Celebration Bestmed is one of…

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10 tools that media events managers should be using [SlideShare]

Brands have long turned to the hosting of media events based on the fact that they’re able to garner more press coverage than an often-ignored, generic press release. They’re especially effective for big announcements like a product launch, and are effective ways of getting journalists to try out a new…

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New functionality added to our RSVP event management software

Our RSVP service is constantly evolving and improving in order to provide our clients with the best service possible. We’ve added several new functions to our RSVP event management software to ensure that your events are better and easier to manage than ever.  In order to facilitate a seamless guest-check in process, we’ve developed…

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Featured Supplier – Add a dusting of difference to your event décor with Chalkworx

This month’s featured supplier is Chalkworx, who specialise in chalk art for restaurants, live events and a host of other chalk-related event décor. They’re renowned for being the best in chalk art and special boards services in Gauteng and surrounding areas, and have years of experience under their belt. Chalkworx…

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Why you should build social media into your event management plan

A study conducted during the recent Sochi Winter Olympics by Vision Critical on behalf of Twitter, found that 54% of Twitter users planned on tweeting about the Games. According to the survey, two thirds of those on Twitter were of the opinion that the social media platform made live sporting events more…

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Why your CMO wants you to use event management software

A CMO is a strategic thinker, and looks at a brand from a holistic point of view. His main concerns? ROI and consistently positioning the brand in order to get optimum performance. A big-picture thinker – a CMO isn’t concerned with the small details – like whether or not a…

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RSVP Services Insights: 38% of email is checked from a mobile

The frenetic pace at which we conduct our lives means that we’re constantly on the go, and multi-tasking throughout the day. This has resulted in our need to be connected 24/7, regardless of where we are, and whatever we happen to be doing. The ever- increasing reliance on our mobile…

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What having an online guest list can do for your event

Manually managing a guest list – whether via Excel or with a pen and paper  – can be the stuff of nightmares. Not only is it a massive waste of time, it’s confusing too, and more often than not leaves event planners frazzled, which sets the tone for the rest…

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The future of event registration

In this article we’ll discuss how the two types of event registration will evolve in an effort to simplify and streamline the event registration process. Firstly, pre-event registration, which entails getting a “yes” or “no” response from a guest to confirm whether they’ll be attending an event. And secondly, on-site event registration…

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5 ways to make your golf day memorable

Hosting a golf day is one of the most popular corporate events, and can feel “done” because of this. If you’re faced with organising yet another golf day, we’ve got some golf day ideas as to how you can make sure it’s a memorable event for your guests. 1.Hire a…

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How the slightest change in invitation wording affects your guests’ response

So, you’ve designed a brand new, beautiful online invitation for your next event, but have you considered just how important your invitation wording is? The way you word any invitation is the first point of contact your guests have with your event, which means it’s essential that your copy paints an accurate,…

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Eventiquette: What to do when guests don’t show up at an event

As a corporate event organiser, one of the best feelings in the world is a guest list filled with positive RSVPs. Getting invitees to select the ‘yes, I will be attending’ option is the first hurdle to overcome, after all. However, this good feeling can quickly dissipate when guests fail…

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Event Trends for 2014: Tips to revamp your event registration

As a corporate event organiser, getting people to actually come to your event is one of the biggest challenges that you will face. Here we take a look at how corporate events have evolved and highlight some of the most important trends going into 2014, thereby offering you everything you need to…

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9 Tips for running a stress-free event

Planning an event is without a doubt a stressful exercise. There are so many lists, details, phone calls, and other elements to think about and do. Sometimes, just considering planning an event can be stressful. However, with the right tools and the right approach to managing your event, there are…

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How to manage your guest list correctly

Managing RSVP guest lists is more complicated than many people think… The most important thing when it comes to event planning is, of course, the guest list, and managing this list for a large and important event is key to a successful outcome. There would be no event without the…

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Top 10 Invitation Ideas & Tips

Planning an event and looking for inspiration for your invitations? An invitation is the first impression your guests will get of your event, so it’s really important that it is something that grabs their attention. Make the right impression with our top 10 ideas and tips for events invitations. 1.…

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10 RSVP essentials you should consider for every event

Without necessarily meaning to, guests can often make your job as RSVP coordinator difficult. In light of this we’ve compiled a list of 10 “Don’ts” that will guide you and help you to carry out the job admirably whatever situation arises. 1. Don’t assume anything. EVER. Plan everything, confirm details,…

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Running the gauntlet of event management

From planning to execution, event management is cluttered with land-mines and it’s only the skillful event manager who’s able to navigate a safe path around them all. It can be helpful to identify the most common challenges so that you can be on the lookout for them. And it’s understanding…

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The Perfect Event starts with the Guests

Event planning can be stressful, especially when there are so many factors to consider, from the venue to the theme. Of course, guests are the cornerstone of any successful event and managing and administrating a guest list can be one of the most time-consuming and stressful parts of organising any…

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Events in a digital world: How technology is changing event planning

On Forbes’ list of “The Most Stressful Jobs of 2012”, the event coordinator was given spot #6, right after police officer and military general. Wow! Yet any event planner who has been in the game for a while will know that the logistics, complications, and crisis management involved in event…

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High-tech companies choose high-tech RSVP for their event management

According to leadership consultant and expert on innovation, Scott Steinberg, high-tech event planning solutions are the way forward. The future belongs to mobile devices, says Steinberg, which means that your guest invitations, on-site registrations, and access to guest information needs to fit smaller screens and present important information at the touch of…

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Creative vs. Budget In Event Planning