Event marketing involves a myriad of aspects – each just as important as the next. Corporate entertainment isn’t just a filler between pre-drinks and dinner; it gives you the opportunity to further engage your audience in a way that’s enjoyable to them. In other words, it’s a crucial aspect of your entire event marketing strategy. Here’s why you can’t afford to neglect your choice of entertainment at your next corporate event:
Your choice of corporate entertainment acts as a loudspeaker for your brand’s personality
You’d never arrive at a black tie gala in your slip slops, so why hire corporate entertainment that’s completely off the mark when it comes to your brand? Before you book any musician, band or comedian, make sure you’re one hundred percent clear on what your client needs to convey at the event. Their brand personality must shine through and be done in a way that the audience can relate to. Once you’ve establish this, then – and only then – can you begin your search for a complementary choice of corporate entertainment.
Tangible experiences trump intangible touch points. In other words, a lot more hinges on your corporate entertainment than the risk of pounding eardrums
As sensory-driven creatures, we’re are programmed to physically and emotionally respond to experiences which engage our senses. (Which is why an event trumps traditional marketing efforts.) It makes sense then, that brands are hopping onto the ‘sensory branding’ wagon – the act of using stimuli to engage the senses in order to elicit an emotional response. Corporate entertainment is one such example. Your guests are essentially a captive audience – which means you need to do everything you can to make sure that your corporate entertainment results in only positive emotion in order forge a positive connection between your guests, the event and your brand.
Gone are the days of one-size-fits all marketing, which means that you need to match your corporate entertainment to your guests’ demographics
All marketing efforts – including events – are now making use of hard data in order to speak to the individual as opposed to a nameless, faceless consumer. Providing your guests with the most relatable experience is that much easier when you know a little bit about them. Basic demographics, coupled with data gleaned from past events and online invitations give you a clear idea of the type of corporate entertainment your guests most enjoy. By making use of event management online software, collecting this data is easy, enabling you to make an informed choice when it comes to corporate entertainment.
Your corporate entertainment – as well as all other event touchpoints – must work together to provide value to your guests. Find out how to go about your event marketing the right way, by downloading our (free) eBook “Guide to Turning your Event into Marketing Gold”. A successful event marketing campaign provides value to attendees beyond information about a product or service
Image credit: Chad Chesmark