Corporate events, when done properly, can spark a conversation between your guests and your brand, kindle what’s hopefully a long-lasting and mutually beneficial relationship and ultimately, deliver ROI. Yet few manage to achieve this.

I’ve seen countless corporate events fail to elicit the desired response, despite spending eye-watering sums on world class events, yet when you look beyond the impressive keynote speak, bespoke menu, and breathtaking venue, attendees remain miles away from becoming brand advocates.

A recent experience I had with one of SA’s premier car brands illustrates this industry-wide issue:

This luxury motor vehicle company had spent millions on an exclusive event where hand-picked guests got to test drive their latest model. I was invited the day before the event in question, and (like most of their target market) need at least a month’s notice before an event if I’m to attend. This was a pity, as had they had some foresight, they could have gained a customer.

An associate who attended the event was also in the market for a new car, yet his experience also left much to be desired. The reason? After attending the event, test-driving their new model, and being impressed with what the brand had to offer, he hasn’t been contacted since. The unfortunate reality is that he was ready to buy, and had car brand X followed up with him, he very most likely would have.

Why go to all the trouble of organising an event of this calibre, only to let guests who were ripe for buying slip through their fingers?

Here’s where brands big and small are getting it wrong:

Failure to use data to its full potential
Had the team at the luxury car brand X done their research using the proper client engagement solution, they would have known that I already drive one of their cars and upgrade every few years. If they’d made use of this valuable information and sent out an email invitation targeted specifically to my history with the brand, I might be driving their newest model today. (And telling all of my colleagues and associates just how great an experience I had with brand X.) Alas, this isn’t the case.

Failure to get their event timeline right
As well as giving me only a day’s notice, (which is one of the most major event etiquette faux pas out there), this brand made the very costly mistake of not following up with their guests – the very guests they’d spent thousands on. Putting a stop to all marketing activities immediately after the event ended essentially rendered the entire operation futile. Had they put half of the effort into following up with attendees as they did into orchestrating the event itself, they’d have met their sales targets and realised event ROI. Failing to follow up with guests is the industry equivalent of spending hours slaving over a gourmet meal, serving it to your dinner guests, and then clearing their plates halfway through the meal and asking everyone to leave.

Failure to prioritise customer engagement before and after the event
As mentioned above, your event is far from over once the venue has been emptied. Your brand is competing with a deluge of other marketing messages on a daily basis, so if you want guests to keep your brand top of mind, you have to use an end-to-end guest engagement platform. It’s pivotal to actively demonstrate that your guests’ attendance is valued, and then – here’s the important bit – give them a reason to carry on interacting with your brand. Whether this is done via a post-event survey and thank you email, a personal follow-up call or the like, this is a crucial step that can make the difference between an event that falls flat, and an event that culminates in ROI.

A full-service Event Relationship Management (ERM™) tool exists, and the brands who’re using it successfully convert guests into customers, solidify their relationships with guests and strengthen their brand equity.

Our RSVP software is so much more than an invitation management system. It’s a full customer engagement solution that provides you with all the tools and data you need to form authentic relationships with your guests.


The December holidays are just over the horizon. As everyone prepares for some much-needed downtime, companies across the country are celebrating with end of year corporate functions to reward staff and thank their patrons. Unfortunately, not all end of year corporate function ideas are equally advisable. Depending on the size of your staff, your location, and the all-important budget, planning an end of year soiree that leaves all parties with a smile on their face isn’t an easy task. While we can’t give you extra money to play around with, or magically transport your employees to a five star island getaway, we can provide you with some insight on the types of corporate function ideas to avoid at all costs.

If you’re still deliberating over several potential year-end corporate function ideas, read on to make sure yours isn’t one that’s set up for failure from the moment the canapes are served:

1. Hiring corporate entertainment that will leave your guests less than impressed

You’ve got the world-class venue, a mouth-watering menu and a group of guests who want to let their hair down – but no corporate entertainment to speak of. As most entertainers are already booked, you’ve settled on a stand-up comedian you eventually found on the seventh page of Google. We hate to break it to you, but opting for entertainment that you’ve never heard of is risky business. When it comes to corporate functions – events that are typically populated with stakeholders and influential guests – gambling on an act that you’ve never seen or heard anything about can end up in disaster. At best, your guests will be left cringing in their seats as they’re regaled with jokes that should never see the light of day. At worst – the audience will be left offended by inappropriate quips that go against your company culture. If you’re still on the lookout for an entertainer, we suggest foregoing this aspect and spending the budget allocated on other aspects of your event.

2. Hosting a cocktail party that’s heavy on the liquid refreshments is a recipe for disaster

Everyone loves a cocktail party. But forking out for drinks and leaving little budget left over for food is a corporate function idea that’s asking for trouble. Everyone wants to let their hair down, but no one wants to see their colleagues inebriated. If an evening cocktail party is one of the corporate function ideas you’re considering, proceed with caution. As with everything in life – striving for balance is key. Make sure that you’ve briefed bartenders to avoid any heavy-handed pouring, and have instructed catering staff to serve a steady stream of snacks throughout. A good way to safeguard against anyone having a few drinks too many is to serve non-alcoholic welcome drinks along with a hearty spread of carb-heavy canapes. Have sparkling water and soft drinks readily-available to further mitigate against any over-indulging.

3. A themed end of year function that can be misconstrued as a chance to don as few items of clothing as possible, or worse – an opportunity to make light of a serious issue or minority group

A dress-up themed function is one of the corporate function ideas that can often fall flat. Opting for a set sartorial theme can be a great way to get guests into the holiday spirit – but be prudent about your choice. We suggest refraining from any theme that can end up as potentially offensive to a cultural or religious contingent in your guest list. Instead, opt for a dress code that lets guests show off their own style, but plays it safe. Horror stories of Swine Flu, Cowboys and Indians and Toga-themed parties abound – so avoid these at all costs. Instead, choose something that lets your guests show off their own style, in a way that’s non-offensive. Black tie, blue-and-white or a roaring 1920’s dress code are all safe bets.

While we can’t tell you how to run your end of year corporate function, we can make it easier for you. Find out more about our corporate event planning softwarehere.

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As they say, it’s all in the numbers. When it comes to corporate events, it’s imperative that you track your guests’ attendance – for a number of reasons. (We’ll get into those below.) We’re devotees of data, which is why we coined the term ERM. For those of you unfamiliar with the term, Event Relationship Management is the process whereby data is collected and analysed in order to create events – as well as marketing strategies – that resonate with guests. Without any insight into who attended your event – and who didn’t – providing your guests with an experience that will result in ROI is akin to trying to find a parking space in Ballito over December – futile.

Your event attendance report provides you with the necessary insight to give guests an engaging experience of your brand – from your event right through to your marketing materials

Being able to collect information about your guests’ demographics means that you’re able to pinpoint who your target market is, and then build marketing strategies, products, services and future events around their needs. When compiled correctly, you’ll be able to build a crystal-clear picture of who your guests are, giving you a solid foundation upon which to build future brand touchpoints.

An attendance report makes it easy to identify trends in your guests’ attendance

By analysing event attendance metrics, you’ll be able to identify patterns in your event attendance that may previously have gone unseen, and which may be costing you money. For example, you may notice that one guest repeatedly accepts your invitations, only to never show up. Or that another guest who failed to RSVP ended up arriving at the last minute – with partner in tow! Having access to this information will assist in deciding which guests to invite to future events, as well as give you insight into how many guests, on average, show up announced – helping you to cater to the fact.

Your attendance report – when compiled via the use of corporate event planning software – guarantees that your data is accurate

Not all data is equal. Counting the number of left-over name tags post event is a far cry from having access to that information via software that was updated as guests arrived. Unfortunately, far too many event planners do this manually, leaving room for error as data is captured the old-fashioned way – with pen and paper – and then inserted into an Excel spreadsheet. This tiresome process is not only outdated, it’s moot too. Corporate events can be expensive marketing affairs, which means that it’s crucial your numbers aren’t skewed when working out whether or not your budget was put to good use.

A comprehensive event attendance report requires an easy way to input information into a central repository that’s updated in real time

In order to ensure that the data gathered in your attendance report is accurate, you’ll need to have Event Management Software at your disposal. Our  enables you to collect, store, update and then analyse all of your event data. Make sure your attendance reports are accurate. Find out more about our software, here.

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Entertainment at corporate events often surpasses the entertainment we are used to at weddings, birthdays or anniversaries. Large budgets and a series of brand objectives mean that companies aren’t afraid to pull out the stops to create an unforgettable and emotionally resonant experience. We take a look at four of the flashiest and tech-savvy corporate entertainment at events.

1) After show party on Swan Lake at the London Coliseum

Yota was the sponsor of the Mikhailovsky Ballet’s production of Swan Lake, which graced the stage of the London Coliseum. In line with the company’s tech-savvy reputation, the Russian smartphone and mobile broadband service provider put on an after-show party of magnificent proportion and beauty. As well as the opulent dinner and champagne, Musion’s hologram technology, Laura Jean Healey’s photography skills and 3D animation from SquareZero came together to create a hologram of the prima ballerina dancing, turning into a swan and then bursting into a cloud of glittering butterflies. You can view the video on Vimeo here. Entertainment for corporate events needs to be suitably aligned with how a brand wants to be perceived: Yota did this very successfully at this event.

2) Virgin Blue’s ten year anniversary in Melbourne

Virgin Atlantic celebrated ten years of operating in Australia as Virgin Blue on a grand scale. Virgin’s quirky CEO Sir Richard Branson was out in full force in Melbourne for the extravagant event. Staffed by over 100 people, the corporate entertainment kicked off with a flamboyant tap dance display from the legendary Tap Dogs dance troupe on the wings of a Boeing 747 (you can watch a video clip of the display here). Balanced on the plane’s wing was a grand piano, on which Delta Goodrem gave a surprise performance. Entertainment for corporate events doesn’t get more high-flying than that.

3) The Martini Royale in London

In 2012, alcoholic beverage producer Martini put on the Martini Royale casting event at London’s Design Museum, viewable on Vimeo. Thousands visited the Thames-side museum for a casting to find the woman who would become the face of Martini in their 2013 advertising campaign to celebrate the brand’s 150 year anniversary and embody their ethos of “luck is an attitude”. Aside from the crowds of women who attended the event to audition– of which Charlize Theron, Monica Belucci and Thandie Newton have also counted themselves – there was an impressive exhibition by shoe designer Christian Louboutin, dancing girls and a very well-stocked Martini bar: corporate entertainment at its most lavish.

4) Nedbank’s Marketing Summit

A 15m x 4.5m LED screen adorned the banquet hall at Gauteng’s stunning Helderfontein Estate for Nedbank’s 2014 Marketing Summit – an event attended by 250 marketing staff, management and affiliate agencies – including TS&A Events, who also staged the event, Native VML Digital Agency, Joe Public and Saatchi & Saatchi. The aim of the summit was to showcase and share all of the bank’s marketing and brand campaigns and work from the previous year.

The event’s specialised LED screen ran on Coolux software that displayed everything from PowerPoint presentations to videos, live tweeting and 3D graphics. Multiple types of media were displayed at once, giving guests an immersive visual experience and aligning the brand to improve its consistency and messaging for the coming year. In addition to the impressive audio visual technology, attendees enjoyed extravagant live dance and music performances. A sumptuous dinner and an impressive cocktail bar topped the event off. Who said banking was boring?

To get corporate entertainment at events right, you need to have detailed knowledge of your guests. You should know what delights and impresses them, as well as what to avoid. Download the Practical Guide to RSVP to find out how RSVP automation will help you create memorable events.

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While all corporate events require vigorous planning and execution, they vary immensely: size, corporate culture and marketing objectives all play a part in what the final event looks and feels like. Differences in heritage, language and nationality also play a vital role in how the event is planned, as well as the types of guests and their preferences. Here we take a look at five corporate events from around the world to examine the ways they differ, as well as their similarities.

1) Deutsche Bank’s Women in European Business, London, UK

Since 1995, Deutsche Bank has been holding its annual Women in European Business (WEB) event to reflect on the role of women in business. 2014’s theme was “Impact: Be the Inspiration. For business. For society. For you. Each year the conference seeks “…to display role models for women who are in different phases of their career who can inspire us to do our own jobs and make an impact”, explains Pam Finelli, chair of WEB committee in the event’s recap video. Lasy year saw 1,800 people assemble for a three hour motivational conference at London’s modern and innovative Barbican Theatre. Speakers included actor and activist Joanna Lumley as well as other celebrated women from finance, media and academia.

2) Wal-Mart’s Annual Shareholder Meeting, Arkansas, USA

Every year Wal-Mart’s President and CEO Doug Mcmillon hosts the retailer’s annual shareholder meeting at the University of Arkansas’ basketball arena, which is named after Wal-Mart co-founder, Bud Walton. With a seating capacity of over 19,000, last year’s event was a very lively affair, with thousands of the store’s branch managers and employees taking part in a three hour odd spectacle of performances, banter, speeches from directors and singing of the national anthem. Last year, Pharrell Williams took to the stage as well as American Idol’s Harry Commick Junior. Imagine trying to organise an event of that scale without corporate Event Planning Software!

3) Gazprom’s sixth Fakel Festival in Belgorod and Sochi, Russia

The Russian power utility’s Fakel festival opened in Belgorod in October 2014 at the Kosmos Sports Palace. The festival is a multi-round pageant celebrating dance, performance and other creative arts such as painting and involves participants of all ages from Gazprom’s 37 subsidiary companies and organisations. The festival culminated in a lavish concert held in Sochi (home of the 2014 Winter Olympics) in May 2015. The event involved over two thousand guests and participants and pooled together creative talent from China, France, Germany, Slovenia, Armenia and Krgystan.

4) The Ferrari Cavalcade, Rome, Italy

The fourth Ferrari cavalcade took place in June this year and saw over 100 Ferraris owners take to the roads of Rome and surrounds in their “Prancing Horses”. The five day event took the drivers on a beautiful route beside lakes and sea as well as to the Vallelunga racing circuit where they got to put their horsepower to the test. Included in the festivities were al fresco nighttime dinners in the city, fireworks and a Vatcican City Soiree. What a spectacular way for the brand to create a close bond with its clients and form a tight-knit community among Ferrari owners.

5) Mitsubishi’s Design Challenge, Japan

The Japanese car manufacturer holds annual internal corporate events aimed at encouraging employee creativity and motivation. With the motto “your inspirations light up the future”, their Design Challenge is automobile-focused and has seen some interesting innovations offered by staff. One example is a accident-preventing car that can turn into a suitcase. The five events demonstrate how varied corporate events can be. The one thing that all Event Planning Software can help you plan an incredible event.

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The majority of corporate events feature one, or several speakers. Regardless of whether your speaker is an international industry expert, or an internal head of department, your approach to your speakers can make, or break your event. Careful consideration needs to be applied to the order of your line-up, your pre-event publicity and the quality of the presentation itself.

The level of publicity you run prior to an event depends on the type of event you’re managing.

If you’re organising a global conference, your event is bound to feature several prominent speakers. Some may be more well-known than others, but be careful of punting the bigger names only – it’s not unheard of for prominent speakers to cancel at the last minute. Instead, give adequate exposure to lesser-known speakers too. We’ve seen events companies create substantial hype about an international key-note speaker, only to have the speaker miss his flight – leaving them without the star of the show. If you are going to publicise a certain speaker, make absolutely sure that they are in fact going to attend. We suggest using other facets of the event to garner attendance too – whether it’s your incredible venue or the exclusivity of the event. That way, you’ve covered all of your bases – safeguarding against disappointing guests.

If one of your bigger names cancels, the reputation of your event won’t be extensively damaged.

Advertising internal corporate events that consist of staff speakers require a different approach.

Corporate events run within a company can also benefit from pre-event publicity – but not in the public sphere. If you are going to advertise the line-up, make sure that this is done strategically. The last thing you want to do is discourage guests from attending – purely because they don’t want to sit through anotherfaux-authentic pep talk by the head of HR. If you want to avoid an auditorium of empty seats due to guests being less than enthusiastic about a certain speaker, refrain from publicising the line-up. Instead, advertise other features or elements of the event.

Be strategic about the order of speakers in order to avoid lulls in audience attention.

Some corporate events planners are of the opinion that having their main speaker talk at the very end of a conference or workshop will ensure that guests stay throughout the day. Unfortunately, by the time the speaker takes the stage, many guests will have lost interest and subsequently left. If you want to make sure that your speakers are presenting to a full house, your line-up needs to be created strategically. Scatter prominent speakers throughout the day – alternating between presenters who’re well known, and their less-recognised peers.

Brief your speakers before the event in order to ensure that guests are engaged at all times.

Corporate events that feature interactive presentations given by charismatic individuals are those that garner the highest amount of guest satisfaction. Make sure that your speakers have a thorough understanding of what’s expected of them – visually-based, multi-media talks that are presented in a relaxed, conversational way are those that resonate. Equipping speakers with an iPad and a lapel-mike will enable them to walk around the stage or venue – a method that immediately puts both them and your guests at ease.

Image Credit: Clientes APC


Why your corporate entertainment is more important than you think

People love a good party. While your corporate events aren’t designed to be a complete knees-up, your corporate entertainment plays a bigger part in achieving your marketing and brand goals than you’d think. We are all emotional beings and are far more influenced by the emotions instilled in us by direct experiences than by bold statements and words. While you want your function to be a professional reflection of your company’s image, letting your guests let their hair down a little will actually help you reach that return on investment you’re aiming for.

Corporate entertainment doesn’t just give guests a good time – it lets your attendees sell your brand and the brand sell itself

Your corporate entertainment is designed to make your guests feel special – be they employees, suppliers, current clients or potential clients. When people are relaxed and happy, they are a lot more receptive to your company’s messages than when they are sitting in the boardroom. Not only that, but corporate entertainment is the fuel which will start spreading a fire of conversation during and after the event. Tweets, pictures and conversations will be generated, drawing attention to your brand. These conversations will convey your key messages much more effectively than a tweet directly from your business stating those brand messages in plain terms.

Your event isn’t just entertainment for entertainment’s sake: it helps to achieve strategic goals

As well as being enjoyable, your entertainment can facilitate networking, help you deepen your relationships with clients, boost the morale – and the productivity – of your workforce, help you launch a new product or service and also provide a fun backdrop if education is the focus of your event. You’re more likely to remember and stay loyal to a brand that puts on a memorable event than the brand that simply emailed or cold-called you. The only way to be seen and heard through the noise of the digital space is to connect with your stakeholders in the real world.

Choosing the right corporate entertainment is the deciding factor in whether your event is successful or not

Providing entertainment merely because it’s expected, isn’t enough. Corporate entertainment must do more than just entertain – it must be meaningful for those attending. How would you feel if you went to a corporate event and they’d hired an unprofessional, untalented band to play a couple of songs? You’d think that company was unprofessional and half hearted. Even if your company has a budget that would make NASA look feeble and you hired Justin Bieber to perform – thinking his status and following would earn your brand kudos – the money spent would have been wasted if your attendees were predominantly male and over the age of 50.

Choose entertainment that bridges that gap between your guests’ interests and your brand image

This is where knowing your guests comes in. Find out their preferences and background. Then choose entertainment that will interest them. Whatever you choose – a comedy show, DJ, outdoor movie screening, cooking class – make sure the impression it gives is also the impression you want people to form of your brand. If your company is ahead of trends and innovative, perhaps having an interactive gaming arcade or a print-your-own 3D printing attraction might be the way to go. Factors like the venue, time of day and whether the objective of the corporate event is team-building or networking will also influence your final choice of entertainment.

Getting to know your guests, even if that number is in the hundreds, in a detailed way can be made fast and hassle free with Event Management Software. Get in touch with us and we can advise you on how to incorporate our Guest Concierge Management Software into planning your next event.

 

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Investing in corporate event planning software pays off – big time. Unfortunately, when you’re pitching event management software to your marketing or procurement department, you’re probably used to a resounding response of “choose the cheapest option.” While procurement and marketing may think that paying as little as possible for this event planning resource is a good idea, they’re inadvertently putting the quality and success of your company’s events – and bottom line – in jeopardy.

If you’re trying to get your brand to invest in corporate event planning software, here’s what needs to be made clear to the powers that be:

Throwing money at an event without knowing anything about your guests is brand suicide.

No matter how big your budget, your events need to be strategically planned in a streamlined manner via an automated tool. Attempting to plan, execute, manage and then repost on a corporate event manually leads to disaster. Achieving your brand’s marketing objectives relies on an informed approach, via the use of an intelligent events management tool.

Events that are planned without sufficient data result in a loss.

Corporate events are all about the bottom line. As a corporate event planner, the success or failure of an event is on your head. In order to make sure that your event budget is invested wisely, you’ll need information about your guests at your disposal. There’s no use in flying in a Michelin starred chef who’s infamous for his chocolate-chilli Argentinian steaks, if a large portion of your guest list consist of vegans. In the same vein, spending R500 per head only to watch in horror as a mere third of your guest list arrives is a situation that can be avoided entirely.

By using the insight you gain into your guest list via a corporate event management tool, you’ll be able to ensure that your budget is well spent.

If you aren’t able to do this, the best case scenario will be that your event breaks even, and the worst case scenario will be that your event results in a loss. To spend millions on an event that no one attends is career suicide. Which means that corporate event planning software is essential in order to ensure that your event budget is well spent. .

Having the best tools at your disposal enables you to compete with big league brands.

The corporate event industry is incredibly competitive, and if you want to compete with international brands, it’s imperative that you have the upper hand when it comes to event planning tools. Big companies may have bigger budgets, but if they’re not equipped with event planning software, their money is essentially wasted. In summary, events that succeed in meeting marketing objectives as well as in ROI are the ones that are strategically planned, instead of the events that have the biggest budget.

Corporate event planning software gives you access to crucial data about your guests.

If you’ve read some of our previous blogs, you’ll know that a data-driven event is one that engages your guests by offering them a relevant experience that’s of value. Without a clear picture of who your guests are, creating an event that results in ROI is near impossible. Having access to information about your guests is crucial; corporate event management software not only enables you to collect this information, but to securely store it for future use.

Corporate event planning software elevates your entire marketing strategy.

Thanks to its data gathering tools, the information collected via event management software can be used to inform your entire brand offering. We recently wrote a blog about how your events are the focus groups of the future. Capitalising on the fact that your guests have just interacted with your brand relies on conducting a post-event survey – something that’s only possible via the use of sophisticated event planning software. Ready to find out more about our corporate event planning software? Head on over here.

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The corporate event planning process is vastly different to that of a private affair. Not only is your client’s reputation on the line, yours is too. Extensive guest lists that comprise of high-profile and influential guests need to be handled with the utmost of care. For this reason, your corporate event planning process needs to be meticulous and professionally conducted from beginning to end.

1. The demographic of your guests will influence all aspects of the corporate event planning process.

In order to plan a corporate event that’s well attended, and that results in a return on investment as well as brand advocacy, it’s imperative to give consideration to the type of guests who’ll be attending the event. After all, the purpose of all corporate events is to make a lasting impression on those who attend.

If you’re planning an internal corporate event, you’ll need to determine whether the guests are employees from all tiers of an organisation, are from one specific department, or are VIPs like board members or an EXCO committee. These differentiating factors will influence the way in which you go about the corporate event planning process.

The type of guests invited to your corporate event will also dictate the kind of touch points that are most likely to resonate. These include: the invitations, venue, catering, entertainment, and a whole host of other elements of the event. Importantly, the demographics of your guests will enable you to refrain from using entertainment (for example) that’s inappropriate. A local comedian who’s known for their risqué jokes may be a hit at an internal team-building function, but may leave VIP guests at a gala dinner unimpressed.

Above all, the corporate event needs to engage and impress guests, and accurately reflect the values and personality of the brand.

2. It’s imperative that you have as much information about your guests on hand, in order to conduct a corporate event planning process that’s efficient.

The more information you have at your disposal, the easier your corporate event planning process will be.

In order to plan an event that makes the best impression on guests – and your client – you’ll need to collect as much data about your guests as possible. This includes their contact details, dietary requirements, the name of their partner (if invited), their job title etc. Manually collecting this sort of information is almost impossible and requires an extraordinary amount of time. In addition, human error often means that this vital data is either incorrect, or goes missing.

In order to ensure that you have a detailed database that’s accurate, up-to-date and manageable by all staff members concerned, you’ll need event planning software. This eliminates having to use spreadsheets, and importantly, is linked to your online invitations which allows for real-time updates to your guest list. What’s more, because this software is cloud-based, you won’t have to worry about data going missing, and, you’ll be able to access this on-site too.

3. The invitation process differs from event to event, and needs to be tailored accordingly.

Corporate events involve the investment of a substantial amount of money, which means that professional events agencies need to do all that they can to ensure that the event is as well attended as possible. The date and time of the event needs to be factored in. If it’s during peak event season – November to December – you’ll need to send out ‘save the dates’ well in advance.

In addition, some companies don’t want to give out too much information about an on their invitations; the type of corporate event will determine this, as will the guest list. If you’re planning an internal corporate event, your client may request that certain information – such as the line-up of speakers – is left off the invite. This is to safeguard against guests arriving late or leaving early so that they don’t have to sit through a specific presentation. Other invitation considerations for optimal corporate event planning are whether you’ll need to design the invitation yourself, or whether the client will provide you with graphics.

The corporate event invitation process is lengthy, and requires a system that consolidates and stores all information to prevent conflicting data. Bear in mind that guests respond to invitations at different times. When planning a corporate event with a guest list of hundreds – you can’t afford to miss one acceptance or decline. Using software like ours will enable you to stay up to speed with guest list developments as they occur, and ultimately, conduct your corporate event planning process in a way that’s efficient, and effective

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