apple-camera-desk-office-rsvp-internet.jpgHere’s a fascinating thought: one day, all our devices will be connected and internet-enabled through wireless networks. “Everything will be connected to everything”, says technology futurist, Jim Pinto, in his blog on theAutomation Internet of Things. And this will be true no matter the device’s operating system, network, or IP address scheme.

There’s more though. This wireless connection of devices – more commonly known as the Internet of Things (IoT) – doesn’t just include the connection of mobile devices, laptops, tablets or the likes. When Pinto says “everything”, he is referring to the connection of previously ‘passive’ objects too (like your toaster, garage door, or water sprinkler system in your garden) to turn them into smart devices that can send and receive data, and learn from and respond to the information that they collect.

And, as a blog by The Content Strategist points out, this means that,“[w]ith sensors, [any] product can go from being a tool to an actual medium of communication between the marketer and the consumer.” This sounds like an event marketer’s dream!

The IoT may have a while to go before it becomes an event planner’s daily reality – or does it?

With regard to the events industry, the IoT is bound to augment our event automation activities. This includes the ways in which we collect data about our guests’ interactions with our brand. Paired with existing event automation technology, the IoT can help further “automate, personalise and measure our event management and marketing activities” to increase leads, sales and revenue. This is according to information sourced from a Certain web page.

McDonald’s has already begun harnessing the power of the IoT to learn more about consumer behaviour

According to a blog by The Content Strategist, McDonald’s has already gotten in on the IoT action by partnering with a solution provider called Piper to develop an app that uses Bluetooth to send greeting messages to customers as they walk through a restaurant’s door. The same app pushes other information their way – like free coupons, surveys for them to complete, or quick Q&As for their response. The end goal for McDonalds is to gather data to monitor their consumers’ behaviour and to then put that data to good use for the brand.  

Event automation and smart devices working in tandem in the event’s space is already a reality

The IoT can be used to augment a business’ event automation processes. iBeacons, for example, are low-powered transmitters that make use of a device’s Bluetooth capabilities to push messages to guests and track their consumer behaviour.  At an event, iBeacons can be used to send direct messages to guests on their arrival to remind them to register, for example. The same technology then allows them to ‘check in’ via their mobile devices. Existing event automation and registration software then retrieves, confirms and completes this registration process.

Currently, The RSVP Agency’s event registration software uses QR codes unique to each guest to scan participants in at events using our iPad-based app. Guest’s information, captured during the online registration process prior to the event, can be embedded in these QR codes to help streamline the catering process and give them  their easier access to shuttle transport services, VIP venues, workshops and the likes. iBeacons take this functionality one step further by enabling a more continuous flow of communication between guests and the event organiser.

The idea is that, one day, event guests will attend your events and remain constantly connected to your brand and the event experience via their devices and the IoT. The IoT will become an integral part of your event automation activities.

Download our Event Technology guide for insights into how email invitation software can assist you with running your corporate events.

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corporate-event-trends.jpgCorporate branding involves the communication and promotion of an organisation’s values, vision and culture – it’s ‘vibe’ – to inspire brand loyalty in their customers, employees, and stakeholders. Loyal brand ambassadors are ones who feel that a company’s ethos and culture aligns with theirs’.

In many ways, the public relate to and engage with a company’s brand as if it’s an actual personality. This is why the recent Volkswagen (VW) emissions scandal was so bad for business: VW was meant to be trustworthy, and the fact that the organisation (knowingly or unwittingly) deceived its customers was more scandalous than the flawed product itself. VW let its people down.

Positive sentiment towards an organisation’s brand ultimately drives sales, profit margins and a business’ overall success