apple-camera-desk-office-rsvp-internet.jpgHere’s a fascinating thought: one day, all our devices will be connected and internet-enabled through wireless networks. “Everything will be connected to everything”, says technology futurist, Jim Pinto, in his blog on theAutomation Internet of Things. And this will be true no matter the device’s operating system, network, or IP address scheme.

There’s more though. This wireless connection of devices – more commonly known as the Internet of Things (IoT) – doesn’t just include the connection of mobile devices, laptops, tablets or the likes. When Pinto says “everything”, he is referring to the connection of previously ‘passive’ objects too (like your toaster, garage door, or water sprinkler system in your garden) to turn them into smart devices that can send and receive data, and learn from and respond to the information that they collect.

And, as a blog by The Content Strategist points out, this means that,“[w]ith sensors, [any] product can go from being a tool to an actual medium of communication between the marketer and the consumer.” This sounds like an event marketer’s dream!

The IoT may have a while to go before it becomes an event planner’s daily reality – or does it?

With regard to the events industry, the IoT is bound to augment our event automation activities. This includes the ways in which we collect data about our guests’ interactions with our brand. Paired with existing event automation technology, the IoT can help further “automate, personalise and measure our event management and marketing activities” to increase leads, sales and revenue. This is according to information sourced from a Certain web page.

McDonald’s has already begun harnessing the power of the IoT to learn more about consumer behaviour

According to a blog by The Content Strategist, McDonald’s has already gotten in on the IoT action by partnering with a solution provider called Piper to develop an app that uses Bluetooth to send greeting messages to customers as they walk through a restaurant’s door. The same app pushes other information their way – like free coupons, surveys for them to complete, or quick Q&As for their response. The end goal for McDonalds is to gather data to monitor their consumers’ behaviour and to then put that data to good use for the brand.  

Event automation and smart devices working in tandem in the event’s space is already a reality

The IoT can be used to augment a business’ event automation processes. iBeacons, for example, are low-powered transmitters that make use of a device’s Bluetooth capabilities to push messages to guests and track their consumer behaviour.  At an event, iBeacons can be used to send direct messages to guests on their arrival to remind them to register, for example. The same technology then allows them to ‘check in’ via their mobile devices. Existing event automation and registration software then retrieves, confirms and completes this registration process.

Currently, The RSVP Agency’s event registration software uses QR codes unique to each guest to scan participants in at events using our iPad-based app. Guest’s information, captured during the online registration process prior to the event, can be embedded in these QR codes to help streamline the catering process and give them  their easier access to shuttle transport services, VIP venues, workshops and the likes. iBeacons take this functionality one step further by enabling a more continuous flow of communication between guests and the event organiser.

The idea is that, one day, event guests will attend your events and remain constantly connected to your brand and the event experience via their devices and the IoT. The IoT will become an integral part of your event automation activities.

Download our Event Technology guide for insights into how email invitation software can assist you with running your corporate events.

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What defines the success of an event? A jaw-dropping venue? The latest string quartet? A Michelin starred chef? While these aspect are important, having the right guests at your event is the sign of success. After all, if the right people don’t show, the entire point of your event is moot. This is where event automation comes in.

Many people mistakenly think of event automation as a ‘nice to have, non-essential’ that at best, cuts down on paperwork.

While event automation does indeed eradicate the need for reams and reams of guest lists and invitations that require manual management, it’s also your ticket to a successful event. Software that streamlines the entire RSVP process, and ensures that your invites land in the right inboxes is the secret weapon of event planners who’re lauded for the ability at fulfilling attendance requirements.

Event automation essentially does all of the hard work for you – leaving you time to focus on the actual planning and execution of the event.

Event Management Software takes care of the laborious (and oft-frustrating task) of sending out your invitations, saving the RSVPs, reminding guests of the event via an iCal integration, and rolling out the all-important post-event survey. Leaving all of this to your staff is inefficient – the RSVP process alone takes hundreds of working hours; event automation tools, however, take care of these processes without you having to shed any blood, sweat or tears.

Event automation does what you can’t – manage, collect and store essential information that’s crucial for your brand.

Having your guests fill out questionnaires placed at their table is outdated and inefficient. An automated RSVP system manages every single piece of information for you. From the names of your guests, their travel information, food and beverage preferences, preferred accommodation, and everything else you need to know in order to give them an event that really impresses. It’s impossible to collect and then store all of this data the old-fashioned way, which is why event automation is crucial. What’s more, the right kind of event automation tool collates and then stores this information for future use. Think of it as your fairy godmother of event planning.

In a cut-throat economy, brands have to clearly demonstrate their superiority – by using the latest technology.

Providing guests with a seamless event experience is crucial. Your task is to gift your guests with an event that’s specifically tailored to their unique requirements and preferences – as well as to convey the fact that your brand is future-facing. The answer? Event automation. From a hassle-free event check in, to invites in the form of QR codes, to personal touches that are only possible with insight garnered by the data collection ability of an automated RSVP system.

Our Event Management Software offers a stress-free, all-encompassing ability to streamline the entire RSVP experience. Interested? Download The Practical Guide to RSVP to learn more about planning and managing world-class events.

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