Contrary to popular belief, the hard work involved in a corporate event doesn’t end once your venue is packed up and your guests have gone home. If you want to ensure your corporate event achieves its objectives – regardless of what these are – you need to tick off the following five action points once the physical event has culminated.

 

1.Send out a post-event survey

To make the most of this exercise, you need to strike while the iron is hot, so to speak. Sending out a post-event survey via your event mobile app, SMS or email as soon as the event has finished allows you to tap into the minds of your guests while they’re still ruminating on their experience. Keep your questions short and opt for multiple-choice – the easier it is for guests to complete the survey, the more responses you’ll get. Don’t forget to lead with a ‘Thank you for attending’. Good manners pay off!

2. Analyse your event data

This is where the good stuff is. And by good stuff, we mean the crucial insights into your guests that enable you to understand them and the way they interact with your brand. Don’t forget that the difference between a corporate event that succeeds and on that falls flat is an in-depth understanding of the people in attendance, so mining all event collateral is an essential undertaking. Look at attendance reports, pre-and-post sales reports (if applicable), mobile event app data, social media feeds and post-event surveys.

3. Set an email marketing campaign in motion

Staying in touch with guests once they’ve attended your corporate event is essential. Depending on the nature of your event, a thank you email may suffice, but if your event forms part of a bigger marketing campaign, such as a product launch, you’ll need to construct an email marketing campaign that continuously provides relevant information to your guests. The key to email campaigns that successfully drive recipients to take further action, whether this is to purchase a product, visit your website or follow you on social media, lies in the content of your mails. Personalise all correspondence, employ a master wordsmith to craft compelling copy that’s relevant, and make sure each email provides the recipient with something of value. (Don’t forget about POPI!)

4. Refine your social media strategy

Keep your brand top of mind by using post-event data to fine-tune your social media strategy. Follow guests who were in attendance or who’ve recently followed or mentioned you, and send them a direct message to thank them for their attendance.  Post a recap of the event and tag all relevant parties – the more exposure, the better. Even if your next event is months away, keep new and old followers alike updated with news about your brand to pique their interest in the interim.

5. Pick up the phone

Thanks to the plethora of communication platforms available, it’s easy to opt for electronic means over an in-person phone call. The point of any event is to form a personal relationship with your guests, and what better way to solidify this than by picking up the phone and reaching out to your attendees? Thank them again for their attendance and ask them for additional feedback about their experience. By doing so, you’re further personalising your brand – an act that goes a long way in increasing brand acknowledgement and adoption.

Make sure your events achieve your objectives, and then some, by finding out about our corporate event management software. Easy and intuitive to use, we’ve built our software to help corporate event managers get the most out of their events. Download our brochure below.



We’ve said it before and we’ll say it again, corporate event management is not for the faint of heart. What it is though, is a vocation that’s shrouded in misconception. If you’ve ever been taken for a wedding planner or fielded responses of “How glamorous” when asked what it is that you do for a living, this blog is for you.

 

 

Myth # 1: Corporate event management is a non-stop party

Contrary to outsider opinion, the job of a corporate event planner is up there with the most stressful jobs in the world. Super-tight deadlines, demanding clients and the balancing of big budgets can see even the most level-headed individuals cope with irregularly high stress levels. In fact, the job was ranked as the fifth most stressful occupation in 2016 by Career Cast, coming in just behind police officers and firefighters.

Event planners may orchestrate the world’s most glamorous affairs, but we very seldom get a chance to enjoy the fruit of our labour. While travelling around the country and audiences with VIPs are part of the job, we very rarely (if ever) have a moment to soak it all in.

Myth # 2: Corporate event planners are glorified wedding planners

Planning a wedding and orchestrating a corporate event are two very different tasks. While both require a degree of creativity and organisational skills, that’s where the similarities end. Corporate event planners are required to possess superior marketing and PR skills, financial acumen, an in-depth understanding of consumer behaviour and human resource management skills –  to name but a few. What’s more, we have to deal with super-short turnaround times and feedback from multiple stakeholders.

Myth # 3: Event planners like to spend money like there’s no tomorrow

We’re not too sure where this myth originated from, although we suspect Hollywood is to blame. The reality is that corporate event planners are masters at stretching budgets. In fact, we’re most often the ones reigning in extravagant spending. While we can’t grow money on trees, we can wrangle with vendors and orchestrate an event for far less than our clients could if they had to go it alone.

Myth # 4: Anyone can do it

At the risk of sounding obnoxious, very few people are born to work in the corporate event management industry. This vocation is the intersection of multiple skills. The job demands unlimited patience, a spirit of resilience, heaps of confidence, an analytical and razor-sharp analytical mind, convincing communication skills, an ability to multitask, persuasive negotiating skills and more. What’s more, event planners have to be able to think on their feet, act quickly and provide clients with a stellar end product – all without breaking a sweat or uttering a complaint.

We’d love to hear the most outlandish misconceptions about corporate event management you’ve ever heard – fill us in on Twitter or Facebook!

 


Just like the most prudent investments – that beach house that’s now worth ten times the amount you bought it for, the money you spent on an MBA, or those units trusts you bought back in the day, the proverbial dividends paid out by ERM software are prolific.

If you’re wondering what these benefits actually look like, you’re in luck. We’ve listed the multiple ways in which this investment pays off, big time.

 

 

1.You can build rich, agile profiles of your guests

The ticket to events that result in ROI? Data. Thanks to its data capturing capabilities, ERM software enables you to easily gather a wide range of information about your guests. And it’s this very data that enables you to create events that are relevant and that resonate with your guests. Our ERM platform features multiple ways to do this: from invitations with customisable form fields, right through to post-event surveys to gauge guest sentiment post your events.

2.Your event team is freed up to tackle the myriad small details of your event

Thanks to the fact that ERM software automates the entire RSVP process (amazing, right?), your event team now has precious time to dedicate to the million and one other things on their to-do list. You no longer need to have several employees whose sole responsibility is to orchestrate the time-consuming and hair-pulling experience of gathering RSVPs. And less money spent on extraneous staff means more budget for the rest of your event.

3.You mitigate against human error

Every event sees some sort of error occur – and the majority of these “Oh no’s!” are down to overworked staff and manual miss-steps. However, when you use ERM software to collect, collate and store all event information, you greatly reduce the chance of an oversight that costs you time and money.

4.You save money that would otherwise have been spent on multiple event management solutions

One program for your guest lists, one for tracking email invites, another one to manage vendor information, and yet another one to manage your event app can see you racking up expenses – before you’ve even secured a venue. ERM software replaces the need for multiple programs and software, enabling you to manage every single aspect of your event, in real-time, both offsite and on.

5.Sensitive data is secured

Event managers are privy to confidential information daily. From the personal particulars of every single guest to the top-secret riders of performers and banking details of vendors, ERM software stores all data in the cloud – protecting it from theft and loss due to both data breaches or intentional harm.

If there’s one thing we know, it’s events. With over 20 years in the event industry, we’re all too aware of just how much time and energy go into pulling off a world-class event. And that’s why we built event management software: to help event managers plan and manage the event experience, from start to finish, without the headache.

 

Want to learn more about our event management software? Simply download our brochure below.


What we wish corporates knew about event management

Take it from an event industry veteran, if anyone ever tells you that event planning is a glamorous affair, they have no idea what the job actually entails. While I love helping brands plan and implement events that are a resounding success, it’s very rarely a walk in the park. In fact, at the best of time, it’s incredibly trying, fraught with stress and involves a to-do list a mile long. After chatting with a few colleagues, I decided that it was time we spoke frankly about the things that make our jobs that much harder to do. I hope, that by educating industry outsiders the entire event management experience – both yours and ours – can be that much more enjoyable.

The next time you work with an event management company, bear the following in mind to help all parties to get the most out of the process:

Event management requires patient professionalism. A lot of it.

On an average day, my team and I are bombarded with many (many) requests in the form of emails, calls, WhatsApp, and the like. This, in between liaising with vendors, guests and service providers. We have to put up with equally stressed out clients and do damage control when something goes awry. We know that the only way out, is through, which is why even if we seem calm on the outside, we’re desperately moving proverbial Heaven and Earth behind the scenes. As much as this stresses us out, we value professionalism above all things, which is why even when we may feel like crying, we’ll never take our own frustrations out on any of our clients. As such, we’d like to appeal to you to do the same.

Event managers are meticulous multitaskers (emphasis on the multi)

As I mentioned above, the day in the life of an event manager is not for the faint of heart. As we juggle this myriad of tasks, we also have to field demands that are quite frankly, ridiculous. The thing is, we wish you were our one and only client. Unfortunately, my project managers have multiple projects on the go at any one time – each with their own stresses that beg attention right this minute. If it were humanly possible, we’d devote ourselves entirely to your project. Unfortunately, we’d also go out of business if we let everything else slide. Before you spew out the expletives, remember that (just like you) we’re doing everything that is humanly possible.

We don’t have superpowers

Unfortunately, we’re not event management magicians. We can’t stretch an already exhausted budget, nor can we fly in seven hundred rare doves at a moment’s notice (or at all). We can’t obtain a permit once guests have already started arriving, and we cannot source an equally talented keynote speaker an hour before the event is set to kickoff when your initial speaker’s flight is delayed. Nor can we change an invite for the eighth time (because your decision makers have only now decided to get involved and want to see the copy), nor can we respond to your 20th email of the day (one email with all 20 questions would have sufficed). We really, really wish we could, but pulling off any of the above is strictly the domain of Marvel Superheroes.

We want to see your event succeed.

Despite the stress, the long hours and demanding nature of the job, we’re committed to helping you to orchestrate an event that’s nothing less than world class. As such, your patience and understanding are hugely valued.

Download our brochure to find out how we can work together to ensure your event success.


event-management-pyramid.jpg Social Tables has developed a neat diagram called the Event Planning Process Pyramid, which identifies six stages (or steps) involved in event management and planning. These stages (from the bottom of the pyramid to its top) are Define, Plan, Communicate, Source, Manage and Measure.

For the modern day Marketing Manager, the good news is that most, if not all, of these stages can be paired with existing digital technologies to automate processes and reduce the amount of time, manpower and revenue that you have to spend on organising your corporate events.

We thought we would have a look at some of the event management software solutions on the market that are helping marketing managers streamline many of the tasks involved in the planning and hosting of their corporate events.

1.Define the event’s objectives

The first stage in the Event Planning Process Pyramid involves clarifying your event’s objectives. Are you wanting to run a corporate event to network, promote a new product, or celebrate the end of a year’s achievements? Your event will be designed around your main goals as well as the data you have already gathered from previous events about what makes for a successful event.

2.Plan (project timelines, programs and designs)

Event managers can leverage the following event management tools to help plan their events:

  • 3D Event Designer helps with the designing of 2D and 3D interactive floor plans to help you showcase event spaces and plan your event’s setup, décor, seating and colours.
  • Planning Pod’s online project management software solution assists event professionals with assigning tasks to clients and staff, planning budgets, tracking electronic files, and communicating and collaborating with staff and clients during the planning of an event.
  • When it comes to international travel, Fly.another.day helps you plan your events around major international holidays or events, so that you can maximise on the best meeting dates and locations and on guest participation.

3. Communicate

Communication with guests prior to an event is crucial for information-sharing, generating excitement around your event, and building a good relationship with them and your brand.

  • This can be achieved through email marketing, social media channels and event registration software.
    Although mostly designed for the marketing of concerts and gigs, Crowdfm can be used by marketing managers as a single platform for scheduling posts and event updates to Facebook and Twitter.
  • Most online RSVP and event management tools come with built in communication solutions that allow for the sending of email invitations and follow-up communication with guests.

4. Source

Event management involves hours of research on suitable event venues and locations, caterers, decorators, photographers, sound and lighting technicians, accommodation and transport options.

  • UberEvents helps you plan ahead and organise rides and transport for your guests to and from your event’s location.

5. Manage

Managing an event program on the day takes a great deal of planning and synchronising. Your organisation skills need to be top notch to pull off a seamless event experience.

  • Convetica is a great app that helps you manage schedules, speakers and sponsors. It also works as a social networking tool for event guests. Presentations can be shared within the app and it can be used to take immediate surveys and polls for future event experiences.
  • MeetApp uses mobile technology to increase engagement with your guests through quick polls, open questions and active dialogues. It is also a great information sharing and gathering tool.

6. Measure

The quality of your next corporate event will rely on the type of information that you can gather from your event guests. Measuring the success of your event is the last stage of the event management process.

  • Event Attendance Pro is a desktop software solution that allows event organisers to track attendance at their events and allows them to run reports in real-time.

If you would like to find out more about the benefits of using RSVP software for events, feel free to contact us. We would love to assist you with any of your online invitation and registration requirements.

Download our Event Technology eBook to find out more about upcoming trends in event tech.

Image Credit: www.ancient-code.com


industry-trends-event-management

It’s the start of a new year and the event management industry social-sphere is abuzz with predictions for upcoming event management and planning trends for 2016. If you haven’t yet thought about how to utilise these trends to enhance your own event planning activities for the year, then you may find the following tips to be quite useful.

A summary of event management trends to use or lose for the year ahead

This article from Eventbrite suggests that in order to pull off your most talked about events of 2016 you should keep the following in mind:

Organise events that look to engage guests in unique, live and fully immersive experiences

2016 will be all about producing event experiences that are engaging, immersive, experiential, and uniquely customised to guests’ needs and preferences. These bespoke events will pursue live experiences, capitalise on audio-visual elements, can be pop-up, and should definitely focus on both quality and quirk factors.

Remember to blend tech with genuine connection and human experiences

Thanks to second generation mobile apps and sophisticated digital technology, events in 2016 will look to becoming increasingly omni-channel. Despite a strong focus on maximising on available event tech and event management software, event guests still want environmentally friendly and connected experiences that are organised with a human touch.

Event examples that are tech-driven, digital, and deeply engaging

Rocking the Daisies is an annual music festival that gathers music enthusiasts to listen to live music (that ranges from folk to trance), camp under the stars and share their appreciation of good sound. AfrikaBurn, an enormously popular, theme camp event in the Klein Karoo in South Africa, blends art displays, costumes, music, and live performances to gather creatives from across the world to enjoy a quirky and creative, week-long experience of ‘anything goes’ in the creative sphere. Corporate events can make use of versatile venues or projection mapping to create equally stimulating and engulfing event experiences.According to the team at Go2 Productions, project mapping is a virtual technique that turns static objects, such as buildings, vehicles or props, into “dynamic display surface[s] for video projection”.  Video technology can be incorporated to pull online communities into the event to enhance the event experience.

More points to consider when organising your next event:

Collaboration is key

While many believe that modern technology is leading to an increasingly anti social society, event guests are still looking for experiences that are shared, collaborative, and that invite their active involvement. Think of the Colour Run – the “original paint race”- which attracts thousands of eager walkers, joggers and runners, of all ages, from across one city to participate in a city-based run, during which time they get doused in colourful powder. These events are increasingly popular because of their fun, quirky and collaborative nature, which also lends itself to a great buzz on social media.

Take care to create an unforgettable brand journey

Event guests need to be taken on memorable brand journey, says Wahaca’s digital marketing manager, Paola Feregrino-Rodriguez. According to Paola, guests need to be actively engaged, “from the ticket purchase, pre-event warmup/buzz, during the event to post-event communications.”Effective event database software can help event professionals handle multiple RSVP guest lists, send out well designed and personalised event invitations and SMS reminders, and allow for easy, on-the-day registration, to assist with the smooth delivery of such a brand journey.

What are best practices for email invitations, online registrations and managing RSVPs? Download our guide to learn about RSVP ‘eventiquette’ and the 10 practical steps to RSVP.

Image Credit: www.information-age.com


In our last post, we reviewed the top five event planning blogs from the first half of 2015. We’ve rounded up our best event management blogs of the second half of the year below, so if you’ve been too busy to have a read through some of the best event management tips, tricks and advice, we’ve got you covered!

1. How to get ROI from your events regardless of budgetary constraints

Every event – no matter the budget – aims to achieve ROI. But what’s the best way to go about this? We discuss the ways in which you can fine-tune your event management to make sure your events result in engagement, and ultimately, a return on investment.

2. The top three mistakes event planners make and how to avoid them

Event planners aren’t infallible. In fact, we make just as many mistakes as any other professional. The difference however, is that we learn from ours. Don’t let your event management suffer at the hands of these three all-too-common mistakes:

3. Five questions corporate event planners fail to ask

Streamlined and informed event management requires thorough research on your part. You need to know what to ask your clients in order to provide them with an event that succeeds – and exceeds their expectations. Make sure your events aren’t suffering due to inadequate knowledge – read on for the five most important questions you need to be asking your clients.

4. Top eight time management tips for busy event planners

Getting everything done – while holding on to your sanity – calls for a tight handle on time management. The closer you are to a deadline, the faster time seems to go! Make sure you start 2016 off on the right foot by schooling yourself on the eight most effective ways to hack your time management, here.

5. Six essential ingredients for a potent event marketing plan

How do you make sure that those who need to know about your event actually rock up? By devising a strategic event marketing plan that projects the right image of your event, as well as eliciting the desired emotional response from your potential guests. Make sure your 2016 events are well-attended, by making use of these six all-important ingredients.

Become an event management expert by making use of our corporate event planning software – built using our extensive experience, especially for event planners.


It’s critical to report on event management in order to determine what’s working and what’s not. This will ensure that any future events don’t suffer from past mistakes, and that they’ll benefit from useful lessons learned. Unfortunately, attempting to collate multiple sets of data from several spreadsheets is a long and arduous endeavour. That said, as complicated as the process is, it’s an absolutely imperative element of the event planning process.

Your report on event management should contain data about every aspect of the event – from the invitation process, through to dietary preferences and attendance rates. By creating a holistic picture of past events, you’ll be able to constantly improve on all facets.

The most important metric you need to report on event management is ROI.

In other words, how many of the guests you’ve hosted have subsequently made purchases that were greater than the cost of hosting them. Establishing these figures will require the merging of data from your CRM or financial systems with data that you’ve collected from past events. Start by working out the cost per head for each event, and then calculate the ROI for each separate customer.

Analyse the RSVPs and attendance records of past events in order to come up with a benchmark.

This will enable you to determine how many guests you need to invite in order to have a fully attended event. Bear in mind that not everyone will accept your invitation, and that some of those who have accepted, won’t arrive – not to mention uninvited guests who end up attending. By looking at the attendance rates of past events, you’ll be able to work out that if, for example, you want 100 guests at an event, you’ll need to invite 130 people.

Depending on your brand, you may need to work out attendance according to gender.

For example, you may find that women are more likely accept invitations, and arrive at events, opposed to men. This will indicate that if you need 50 men and 50 women at your next event, you should invite 60 women and 70 men.

Another consideration is the city in which your event will take place.

If you’re a national brand and frequently host events in multiple cities, it’s likely that the event attendance and acceptance benchmarks will differ. You may determine that events held in Johannesburg are far more populated than those held in Durban, and so on. These findings will provide you will valuable data, allowing you to work out the number of guests you need to invite in order to ensure that your event is well attended.

Your report on event management will also indicate the best times to send out invitations, follows up and reminders.

In addition, you event management report will show the sort of reminders that work best for your guests. Does an SMS reminder the day before do the job, or do you need to send an SMS reminder a week before and the day before?

Your report on event management will inform what you need to order for an upcoming event. When planning events, you can’t wait until you’ve got a confirmed guest list to order the various products needed. These could comprise of complimentary t-shirts for golfing guests, the correct number of Halaal meals, or the right combination of his and hers thank you gifts. These all need to be pre-ordered so that they can be branded or prepared in time for your event. By analysing your past RSVP data – you’ll be able to work out a formula that you can use to prepare for future events in order to achieve minimal wastage.

Compiling a report on management may be a hassle, but the rewards are worth it.

Creating a report and keeping it updated according to changing trends and various customer bases is a lot of work, but the results are incredibly worthwhile. In order to make this task easier, consider running all of your events through an event management system. This will ensure that all data can be exported in the same format, noticeably speeding up the process. Using an event management system will ultimately make is vastly easier to create these crucial reports, allowing you to continuously plan and implement successful events.


According to leadership consultant and expert on innovation, Scott Steinberg, high-tech event planning solutions are the way forward. The future belongs to mobile devices, says Steinberg, which means that your guest invitations, on-site registrations, and access to guest information needs to fit smaller screens and present important information at the touch of a button.

The RSVP Agency is a leader in event management software, having revolutionised event management for corporate clients and event organisers. We were recently featured on fastmoving.co.za and themarketingsite.com for our event management work with ABB Technology, a leading power and automation company. ABB was hosting its annual Technology Days, the country’s premier exhibition and conference dedicated to current trends in the energy sector.

As an innovation-driven company, ABB regularly introduces new state-of-the-art products, solutions, and technology into the market. It was therefore only fitting that they work with The RSVP Agency, because we focus on delivering innovative high-tech solutions for corporate event organisers.

RSVP for a corporate event or conference

According to Tamara Chetty, the company’s Marketing and Communications Manager: Southern African Region Corporate: “The exclusive event hosted industry leaders from around the globe who shared expertise that will shape the future of the power and the automation sector.” As such, it was critical that ABB’s Conference . Programme make an impact and we chose a Z-CARD® as the ideal medium for the event programme.

The RSVP Agency’s event management service

The RSVP Agency’s CEO, Terry Sutherland had this to say: “The RSVP Agency has assisted in many large scale events and offers a turnkey solution, not isolated to only RSVP, but also Event Management, Corporate Event Planning , and Invitation Design.

We selected the Z-CARD® format for its compact design. It was an ideal medium that enabled each delegate to have an on-hand reference guide, which wasn’t cumbersome or impractical. The feedback that we received on the cards was overwhelming, and both client and delegates loved the innovative way that we were able to supply so much event information in a slick, professional, and practical way.”

From invitation design to event registration The RSVP Agency is built on the premise that effectively using technology and event management software for event planning opens new doors when it comes to planning and organising successful events. The traditional way of handling event planning is filled with paperwork, miscommunication, and errors, but The RSVP Agency’s event management software provides event managers with a high-tech web-based tool with a sophisticated online registration system. Event management software assists in organising your planning stages, and making event management easy on the day of the event. For ABB, we handled all of the on-site event registration and accreditation of all guests and speakers, ensuring that the guests were checked in quickly and easily via mobile devices (The RSVP Agency specialises in iPad registrations and biometric technology). Interested in our event management service and software for your next corporate event? We provide a wide scope of solutions – from invitation design  to on-site event registration . Contact us for a demonstration!


These days, sending out email or online invitations for any event is way more common than posting print invitations. However, event planners are still not using email invitations, or e-vites as they’re also known, to their full advantage.

To improve the response rate to your next event, try these top 10 tips to make the most of your e-invitations!

1. Have Your Invitation Professionally Designed

If you have neither the time nor the talent to create an email invitation that will wow, hire a professional to do it for you. A professionally designed email invitation will stand out from the rest of the drab correspondence filtering through everyone’s email inbox.

Ask your graphic designer to dovetail your invitation with your branding and tie it in with the concept of your event. Insist on clean design with plenty of white space and a clear, legible web safe font.

2. Hire a Professional to Write the Text

Think writing copy for an invitation is an easy job? Think again! It takes special skill to craft text which is stylish, strikes the right tone, draws readers in, convinces them of what you’re selling, and compels them to act – and all in a tight word count. Hiring a professional copywriter to do the job right is worth the investment.

3. Keep it Concise Yet Comprehensive

An invitation isn’t an essay, but it still needs to include everything an invitee needs to know. To avoid dealing with a plethora of confused phone calls and emails about your event (where is it, when is it, what is it about), do remember to include all the details – date, time, venue, and an abbreviated agenda (a short, snappy summary of what your event is about).

For the best results, send an email invitation with the essential details of date, time, venue and one sentence on event purpose. Once the guest has accepted, an online confirmation form with richer information will provide further detail.

4. Don’t Leave RSVPs Open-Ended

An RSVP is a call-to-action – you want your invitee to email you or call you and let you know if they’re attending your event so that you can plan accordingly. Make it pop! Clearly point out the action you wish them to take and always set a specific deadline for RSVPs to drive that action. And of course, follow up with telephonic call downs, especially for your VIP’s.

5. Email “From” label

More people open emails from real people as opposed to, generic “from labels”. An email invitation from “Mark Zuckerberg” will get more opens than an email invitation from Facebook (assuming Mark is attending). If your invited guest knows you and the invitation is from a real person, they will be more inclined to open the invitation.

6. Work the Email Subject Line

Often a missed opportunity, the email subject line is your chance to grab a person’s attention and get them to open your email. Take the time to pen something quirky or interesting, but do remember to avoid words which may trigger spam alerts and send your email straight to the spam folder.

7. Personalise Email Invitations

Using guest’s names on their invitations, instead of using the blanket ‘Dear All’ approach, will make invitees feel valued and more likely to respond. Please edit the image to make the RSVP either orange or green – looks a bit bland at the moment.

8. Ensure Fast Download

Time Graphic-rich emails may look lovely but can be slow to download. And emails which take ages to download are often skipped entirely. Make sure images are optimised and that you test the download speed before sending.

9. Ensure your email invitations make sense without images

Sometimes, especially in corporate settings, images in emails are blocked from displaying. Ensure your email invitations make sense even if the images are blocked by ensuring you have the correct balance between HTML text and images. The correct text/image balance will also reduce the risk of your email invitation getting caught in a spam filter!

10. Proofread!

Before hitting send, cast your eye over the invitation copy to check that all information is correct and that there are no typos or other glaring errors. If you were the writer, then get a fresh pair of eyes to proofread the text for you. Not only do copy errors project your brand in a bad light, but erroneous information can impact on the success of your event.

11. Send Invitations to Appropriate People

A ‘warm list’ of contacts (people you know) will be far more receptive than a cold list (people you don’t know). Even worse, sending to a cold list could be construed as spam and get your email address blocked. Bonus Tip: Use a professional RSVP service Use The RSVP Agency’s online software solution to create, send, and track your customised email invitations. What could be easier?