Staying on top of industry developments is part and parcel of being in the marketing industry. Keeping abreast of trends and innovations in the digital arena – and many others – is crucial if you want to furnish your clients with the best possible solutions for their marketing needs.

Marketing conferences in 2015 are a dime a dozen, which makes choosing the best option somewhat tricky. Never fear! We’ve looked high and low in order to compile a list of the marketing conferences you can’t afford to miss in 2015.

The Integrated Marketing Communication Conference (IMC)

Cape Town 3 – 4 August

This two day conference packs a punch. Content this year centres on using multiple channels of communication to provide consumers with a seamless, engaging brand experience. With the aim of educating and engaging delegates, attendees can expect to walk out of the IMC with a clearer idea of the marketing channels that are best suited to their marketing strategies.

Marketing Indaba 

Cape Town, Johannesburg, Durban

One of the stalwarts of South African marketing conferences, 2015’s indabas are bound to be invaluable additions to your calendar. Held in all three major cities, the conference covers a wide range of marketing related topics, including: marketing strategies, experiential marketing, brand design and management, online strategies, consumer insights and more.

Markex 

Johannesburg 2 – 4 June

Possibly the industry’s most well-known marketing expo, 2015’s instalment promises over 10,000 delegates, international and local speakers (the line-up is still to be confirmed) and workshops concerning marketing trends, marketing in Africa, and the future of mobile marketing to name a few. Over 200 exhibitors will be showcasing the latest and most innovative products and services that are making waves in the South African marketing industry. Hailed for its networking opportunities in particular, Markex is a must-attend of local marketing conferences in 2015.

For those of you who’re able to hop on a long haul flight, these are the top three marketing conferences of 2015 that made it on to our bucket list.

MozCon 

July 13–15

Seattle With a slogan that reads “Not your typical marketing conference”, Mozcon promises to bring new insights via interactive workshops on the following: social media, SEO, brand development, content marketing, mobile and more. Attended by some of the industry’s experts, and held in Seattle, this is one of the marketing conferences of 2015 that we’d love to attend.

Inbound 

8 – 11 September Boston

Hosted by leading inbound marketing software company Hubspot, and attended by more than 7500 delegates who attende sessions and workshops delivered by marketing’s brightest minds. With marketing maverick Seth Godin joining the line-up, this is one event that’s worth its weight in air miles.

Pubcon 

9 – 5 October

Las Vegas Where better to host a marketing conference than in Las Vegas? Besides its location, Pubcon is known for its in-depth sessions on digital marketing, social media and the future of marketing tech. Touted as the ‘world’s leading online marketing conference’, and featuring speakers and delegates from across the globe, Pubcon is a veritable treasure chest of invaluable ideas, networking opportunities and one-on-one mentoring sessions.

 

Image credit – Branding Strategy Insider