If you haven’t had a chance to watch Netflix’s newest series, GLOW, we suggest you have a gander and then get back to this blog. Set in Los Angeles in the 1980’s, GLOW, which stands for “Gorgeous Ladies Of Wrestling” is a laugh-out-loud comedy drama that follows a cast of misfits as they transform from ordinary women into over-the-top wrestling superstars. With Alison Brie as the comedy’s protagonist, and Marc Maron as the tough talking oddball director, the series explores the inner lives of women who against all odds, break into the spotlight by embracing their inner strength.

 

While it’s safe to say that you probably don’t conduct your day in a day-glo leotard and cape, we think you’ll identify with the following story arcs and themes that the series so cleverly portrays.

 

“Fake it till you make it” is a mantra that’s all-too familiar

Pulling off moves like the suplex and the chokeslam was not something that came naturally to the characters, but the more they practised – often with hilarious results – the easier it became. After a few rounds in the ring, their moves echoed the real thing.

Just like the ladies of GLOW, event professionals – at some point in their career – have to fake it until they make it. Whether it’s keeping a calm facade in the midst of a chaotic set-up, or assuring a client that the keynote speaker will arrive on time, event professionals know that the only way to succeed often entails feigning confidence, even when you’re faced with a stressful situation that’s completely out of your comfort zone.

Improvisation leads to inspiration

Lead actress Brie, who plays Ruth, is first without a wrestling alter-ego. Left to her own devices, she improvises and comes up with a Russian speaking persona who successfully takes on the all-American star of the show, Debbie.

Much like the improvised wrestling we see on the show, the nature of the event industry requires a lot of quick-thinking. If something goes awry, event professionals have to think on their feet and come up with a solution to a problem

 

Show up –  no matter what

The ladies of GLOW aren’t used to hours spent training in the ring, nor are they accustomed to running a 5k at the crack of dawn. After a night out downing tequila, the last thing they feel like is hitting the gym, but they do. And the payoff is well worth the pain.

Event professional have to deal with a lot. Late nights, long days on the road and meetings that seem to take an age make getting out of bed that much harder. But despite a gruelling schedule and very little sleep, event professionals show up, no matter how tired or busy they are. 

 

Creativity goes a long way

Sure, the budget may be on the slim side, but the women of GLOW aren’t anything but creative when it comes to crafting their costumes. From using nail polish as a teeth stain (not recommended), or raiding the closet of their fashion-loving, trust fund baby of a producer, the ladies turn to ingenuity and come up with creative solutions to outfitting themselves on a shoe-string budget.

Thriving in the event industry requires a unique blend of creativity and strategy. Whether you’re finding a replacement for a caterer at the last minute, or tasked with shuttling VIPs to a safari-themed gala dinner under the stars, finding creative solutions to sticky situations is all in a day’s work for an event professional.

Did GLOW resonate with you as an event professional? We’d love to know!


There’s a lot that goes into pulling off a successful event. For the most part, the hardest work goes on behind the scenes, long before your guests set foot in the venue. And a lot of the details that seem minor (and as a result, are overlooked), are the details which can sabotage your entire event.

Technical requirements – two words that instil dread into the heart of almost every event planner – are one of these crucial minor details that, when you really get down to it, aren’t so minor after all.

Let’s set the scene with a flashback to an event we were once involved in:

Our client had requested that we erect a bedouin tent on the balcony of the venue: a high-rise building. After getting the thumbs up from the managing company, we were all systems go. As our team stepped into the elevator – so did the client’s logistics engineer. An encounter which can only be described as serendipitous ensued: he informed us that the balcony could not, in fact, support the weight of a bedouin tent. Had we not crossed paths, over 200 guests would have plunged to their death.

The moral of the story? The devil is in the (technical) details.

In order to ensure your guests, and staff, aren’t at risk of a structural failure at your next event, it’s crucial that you include the following in your event planning checklist:

  • Familiarise yourself with the National Building Regulations for Temporary Structures , as well as the Rigging Guidelines for Ladders and Scaffolding.
  • Always ensure that you obtain written permission from the building’s architect prior to setting up any sort of structure.
  • Ask for the building’s engineering certificate and have it examined by a certified structural engineer.
  • Conduct a safety assessment of your venue with a certified structural engineer.
  • Draw up a Disaster Management Plan. This serves as a critical legal safeguard should any accident or structural failure occur.

It’s your responsibility to check, check and check again that all safeguards are in place, and that you’ve done your due diligence. As I’m so fond of saying (for this very reason), when it comes to technical compliance, assume nothing.

Make sure you’re equipped to give your guests a professional event experience – from start to finish – by downloading our free ebook, below.


The Easter Bunny, beloved by children (and many adults) the world over, pulls off a pretty impressive feat every year. Hiding chocolatey delights in millions of homes and gardens the world over, all without being seen. And when you come to think of it, event planners aren’t that dissimilar to this magical creature.

Before you indulge in your favourite Easter treat (Lindt, we’re looking at you), here’s what superstar event planners have in common with our favourite fluffy fellow.

They’re multitasking magicians

Hiding billions of Easter eggs before the sun rises? No problem. Securing a last minute keynote speaker a day before that big conference? Sorted. Whether traversing the globe with a haul of sweet treats and a turnaround time of just 24 hours, or dealing with a very demanding VIP, event planners and the Easter Bunny know how to get things done – all without breaking a sweat.

They have a knack for knowing what delights their audience

Chocolate covered marshmallow eggs? Cadbury Creme Eggs? A extra-length king size bed and blackout curtains? An audience with a marketing mastermind? Event planners and the Easter Bunny know exactly what their target market wants, and go to the ends of the earth to make sure they get it. (Even if that means no sleep)

They’re sticklers for time management

Whether it’s hopping from continent to continent in the space of a night or ticking off a to-do list as long as your arm, the Easter Bunny and event planners get more done in a day than most people do in a month. Time is of the essence, and both know how to squeeze everything in before the clock strikes midnight.

They’re not afraid of hard work

Having millions of children rely on you for their annual treasure hunt is a monumental responsibility. So is pulling off a large-scale corporate event. Both take a lot of hard work and dedication, and if left to anyone else would very likely result in tear-stained faces and negative brand sentiment. Luckily, event planners and the Easter Bunny are up to the task.

They believe in the magic of experience

Easter morning is about so much more than spotting a glint of foil-wrapped chocolate in the foliage: it’s about anticipation, intrigue and the sweet taste of success. So are events. Event managers and the Easter Bunny live to create experiences that cater to all of the senses, and that ultimately, have people eagerly counting down to their next encounter.

To find our more about how The RSVP Agency can help you to delight your guests (and make your job that little bit easier), download our brochure below.


Why your guest list management can make or break your event

What makes an event a success? Contrary to popular belief, it’s not a Cordon Bleu chef or of-the-moment keynote speaker. The answer is quite simply, your guests. (Specifically, the proficiency of your guest list management.) This may sound obvious, yet too often clients lose sight of the wood for the trees. You can throw the fanciest event, yet if no one arrives, all of your efforts will be for nought. Regardless of your event objective – whether it be to woo potential clients or generate buzz about a new product – your guests need to arrive in the first place before you can wow them with nouveau cuisine or a tete-a-tete with a popular marketing maverick.

Corporate events don’t come cheap, so why spend a substantial budget on bells and whistles like bespoke menus, an eye-watering bar tab, and a sophisticated venue if the only people who arrive are your vendors?

In other words, if your guest list management is the last thing on your list of priorities, it’s guaranteed that attendance will be dire.

Instead of shelling out thousands upon thousands of Rands on laser shows and decked-out VIP booths, you need to focus on the very people your event is being held for – your guests.

Contrary to popular belief, the RSVP process that a well-attended corporate event requires is a far cry from merely copying and pasting a database of guest information, slapping it on to some invitations made in Microsoft Paint and sending them into cyberspace. In fact, that’s the very opposite of proper RSVP processes and will achieve one thing and one thing only, dismal attendance (and quite possibly, the blacklisting of your company due to spamming hundreds of people who haven’t the slightest interest in attending your event in the first place.)

In order to garner high attendance rates, your RSVP process has to be meticulously managed, based on recent data, and orchestrated throughout the event.

The RSVP process consists of several, equally important steps. Importantly, it also calls for a dedicated team. Cleaning databases, designing and writing attention-grabbing invitations, compiling RSVPs and conducting on-site check-ins requires nothing less than an experienced team of event professionals. Depending on the size of your event, your guest list can run from double digits into the thousands. In order to manage each and every single step in this all-important process, you need the necessary expertise, manpower and time. Forget just one crucial piece of the RSVP puzzle, and you put the entire event in jeopardy.

When searching for a reputable – and effective – RSVP and event management solution, make sure that they can offer the following:

  • The updating and cleaning of guest data
  • The writing and design of attention-grabbing invites
  • A simple tool to manage and collate your invitations, RSVPs and guest check-in
  • A way to collect invaluable information about your guests
  • A thorough post-event report

Make sure your events culminate in optimal attendance, by downloading our (free) eBook:


Successful events are built on investment in an event management solution.The event planners and brand managers who organise and execute well-attended events prioritise guest list management. The one thing all successful corporate events have in common? Professional guest list management.

It’s a no-brainer then that all successful events begin and end with an investment in professional guest list management. If you’re not investing in a professional guest list management solution, you’re setting your event up to fail.


The RSVP Agency is thrilled to launch an exciting new eBook, “A Practical Guide to Professional RSVP: Best Practices for Email Invitations, Online Registration, & RSVP for Corporate Events”.

Combining Terry Sutherlands extensive experience in the development of RSVP solutions for clients, and Rene Fletcher’s insight into the challenges that event organisers face, the eBook explores the intricacies of running a professional RSVP project from concept to conclusion.

The RSVP Agency offers a professional service with an outstanding track record in the management of RSVP projects. Having developed the most user friendly and cost effective Invitation and RSVP Management Solution in the industry today, The RSVP Agency is well-placed to guide event planners through “the perfect event”.

The time-consuming task of managing large-scale events

You’re probably familiar with the scenario below: You have an event to arrange for 50+ guests. You send out an email, and manually input each of the RSVPs into an Excel spreadsheet. You have to manage a separate spreadsheet for VIP guests and their requirements. Following up with outstanding RSVPs requires manually checking the invite list against the RSVPs. You forget to save the spreadsheet and all of your changes are unrecoverable, so you start again…

If you can relate, then you might be considering a more efficient way to ensure the success of an event… There are many factors that contribute to an event’s success; but something important (yet often overlooked) actually makes or breaks an event – how many people attend.

Knowing the ins and outs of professional RSVP is critical to successful event planning. No event organiser should be without this indispensable eBook, which will guide you through the history, etiquette, and strategy behind professional RSVP, and how you can make it work for you.

What you can expect from the eBook? A Practical Guide to Professional RSVP touches on:

  • The concept of RSVP and its origins
  • How RSVP etiquette made it to the rest of the world
  • The essential elements involved in setting up and managing the RSVP process
  • The types of events that require professional RSVP
  • The advantages of Event Management Software
  • Best practices for Email Invitations, Online Registration, Guest List Management, and more
  • Measuring Success and Return on Investment

The practical guide to professional RSVP eBook is every event organiser’s handy helper. Download your Practical Guide now, and if you would like a demo of The RSVP Agency’s software and service, contact us today.