How ERM™ helps to solidify your overarching brand promise

By Greg Bengis on

Today’s consumers are notoriously fickle, flitting from one brand to another in search of an authentic customer experience with a brand they deem worthy of their trust. But if your events aren’t unmistakably aligned with your brand promise, you’re unwittingly conveying the sentiment that your brand is unpredictable at best, and untrustworthy at worst.

More often than not, the root of a discordant event lies in inferior Event Relationship Management (ERM™) – and this dissonance comes at a cost.

By harnessing the power of ERM™, you can plan, organise and run events that are an unmistakable extension of your brand. And the benefits thereof are manifold:

It’s easier to earn the trust of your guests

As the old adage goes, ‘Trust is earned’, and by ensuring that every single aspect of your event delivers on your brand promise, you’re actively earning and strengthening the trust of your guests. From email invitations with superior UX to a streamlined check-in processes and relevant, engaging speaker line-ups, you’re conveying a sense that your brand is consistent, reliable, and therefore, trustworthy.

You spread the right kind of brand awareness

Spending time and money crafting an ingenious marketing campaign and jaw-dropping creative is only an investment if your guests’ experience is just as impressive. Making use of an ERM platform ensures that the message you’re sending is consistent, professional and on-brand – prior, during and after your event.

You spark a conversation about your brand

Events that are managed via an ERM platform aren’t only perfectly parallel to your brand promise, they’re also an effective way to get people talking about your brand. Whether through an event app that enables guests to partake in discussions with fellow attendees and speakers, or via social media mentions after an out-of-this-world event, a streamlined, perfectly-on-point event experience equates to positive word of mouth (the most powerful marketing method out there).

You can continuously learn more about your guests

One of the biggest benefits of managing an event with ERM software is the fact that you can gather nuggets of invaluable information about your guests. There are numerous ways to do so: customised form fields in your online invitations, in-app surveys, post-event surveys and more.

Your event team can concentrate on the small – but important – details

Thanks to the multi-functionality of ERM software, you no longer have to spend hours combing through guest lists or itineraries. You also don’t have to deal with the nightmare scenario of a laborious and lengthy registration process. By automating these tasks, you and your team are able to dedicate your attention to your guests: from organising an emergency shuttle for guests who’ve missed their lift at the airport, to ensuring that your VIPs have everything they need.

An event consists of multiple layers, each requiring attention – some all at once. ERMsoftware ensures that all your i’s are dotted and t’s are crossed, so you can deliver an event experience that does your brand – and guests – justice.

Learn more about our ERM software, and how it can help you to plan and manage extraordinary events by downloading our brochure below.

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