The events that drive brand awareness and result in ROI are the ones that are tailored to the needs and wants of your guests. But to get more than a glimpse into the people behind the names on your guest list, you need to harness the power of data. Enter ERM™(Event Relationship Management), the practice of using data-driven insights to build relationships, drive engagement and increase brand advocacy.
Sounds pretty important, right? It is. In fact, it’s paramount.
If the scenarios below sound familiar, we’re not just betting that you’re in need of ERM™, we’re sure of it.
1.Your team spends a considerable amount of time orchestrating the RSVP process.
Your RSVP process is, without a doubt, an integral part of your event. But without the help of ERM™ software, this process can quickly become all-consuming – eating into precious time and resources that could be better spent working on other tasks. RSVP management fatigue is to blame for many a gremlin creeping into the mix, resulting in the unintentional sabotaging of your event – before it’s even begun.
2. Glitches in the matrix happen too frequently.
Hiccups happen. But they shouldn’t be the norm. Overworked event teams are one of the main causes for human error, and if you’re attempting to manually orchestrate your guest list, travel arrangements and check-in processes, the odds are stacked against you from the moment your very first invitation is sent.
3. Broken telephone is something that you and your team have learnt to live with.
Duplicate guest lists, a division between off-site and office staff and the million last minute details that require attention are a breeding ground for miscommunication. At best, you have to spend (precious) time restoring open lines of communication. At worst, you end up without a keynote speaker or working wifi.
4. You spend a considerable event budget, yet struggle to realise ROI.
Event budgets can run into the millions. But if you’re not enjoying increased sales or brand adoption post-events, there’s a pretty good chance that the problem lies in an inadequate understanding of your guests. You’re aware of this, but aren’t really sure how to go about fixing it. 5. Despite holding several events a year, brand awareness has stagnated. Corporate events don’t encourage brand awareness; brand experiences do. The difference is subtle but oh-so-important. Experiential events are potent marketing tools, but to ensure your corporate event provides your guests with an emotionally engaging event, you need to have in-depth insight into your guests.
If the above sound familiar, it’s time to invest in ERM™. Collect the data that counts to drive event attendance, elevate your event experiences and drive ROI.
Find out more about how our ERM™ solution can benefit your events, by downloading our brochure below.