Five things event planners have in common with the Easter Bunny

The Easter Bunny, beloved by children (and many adults) the world over, pulls off a pretty impressive feat every year. Hiding chocolatey delights in millions of homes and gardens the world over, all without being seen. And when you come to think of it, event planners aren’t that dissimilar to this magical creature.

Before you indulge in your favourite Easter treat (Lindt, we’re looking at you), here’s what superstar event planners have in common with our favourite fluffy fellow.

They’re multitasking magicians

Hiding billions of Easter eggs before the sun rises? No problem. Securing a last minute keynote speaker a day before that big conference? Sorted. Whether traversing the globe with a haul of sweet treats and a turnaround time of just 24 hours, or dealing with a very demanding VIP, event planners and the Easter Bunny know how to get things done – all without breaking a sweat.

They have a knack for knowing what delights their audience

Chocolate covered marshmallow eggs? Cadbury Creme Eggs? A extra-length king size bed and blackout curtains? An audience with a marketing mastermind? Event planners and the Easter Bunny know exactly what their target market wants, and go to the ends of the earth to make sure they get it. (Even if that means no sleep)

They’re sticklers for time management

Whether it’s hopping from continent to continent in the space of a night or ticking off a to-do list as long as your arm, the Easter Bunny and event planners get more done in a day than most people do in a month. Time is of the essence, and both know how to squeeze everything in before the clock strikes midnight.

They’re not afraid of hard work

Having millions of children rely on you for their annual treasure hunt is a monumental responsibility. So is pulling off a large-scale corporate event. Both take a lot of hard work and dedication, and if left to anyone else would very likely result in tear-stained faces and negative brand sentiment. Luckily, event planners and the Easter Bunny are up to the task.

They believe in the magic of experience

Easter morning is about so much more than spotting a glint of foil-wrapped chocolate in the foliage: it’s about anticipation, intrigue and the sweet taste of success. So are events. Event managers and the Easter Bunny live to create experiences that cater to all of the senses, and that ultimately, have people eagerly counting down to their next encounter.

To find our more about how The RSVP Agency can help you to delight your guests (and make your job that little bit easier), download our brochure below.

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