Five FAQ marketing managers have about online invitations.

If you’re an event planner, working with the marketing manager of a big corporate can be difficult. Trying to manage a corporate event in the most efficient way possible often requires some leeway from either party. I’ve fielded countless queries from marketing managers about the efficacy of online invitations, as well as the reasons as to why we’re ardent devotees.

In the same vein, if you’re a marketing manager and are wondering what all the hullaballoo about online invitations is, read on for answers to your most pressing questions.

1. Q:  Aren’t online invitations inferior to physical invitations?

A: Many people mistakenly believe that the practice of sending out printed invitations by post is perceived as more professional. While this may have been true a decade ago, today’s technology has enabled the tangible paper and ink invitation to move online. That said, not all online invitations are equal; if you’re not using a proper tool to design, send and manage the RSVP process, the results will do your brand a disfavour. When done the right way, online invitations relay the fact that your company is future-facing, as well as cognisant of their impact on the environment.

2. Q: Can’t we manage the process of sending out online invitations manually?

A: If you want your RSVP process to end up in shambles, go ahead.  Besides taking an inordinately longer amount of time, manually managing your RSVP process requires a dedicated team of staff, who could be better put to use organising the logistics of the actual event. In order to keep track of every single invitation and the information gathered therein, having a tool that’s updated in real-time is essential.

3. Q: Is online invitation software really that important?

A: The right kind of online invitations are much more than merely invites to your next event; they’re a means to gathering crucial information about your guests, your event and your brand as a whole. Invitation software that allows you to create unique form fields that are specific to your brand is a way to collect data that gives you better insight into your guests, and their perception of your brand. The more informed you are about your target market, having the competitive edge is made that much easier.

4. Q: Is it worth spending money on software for online invitations? Can’t we just download a free template?

A: Your portrayal of your brand is everything. If you’re willing to risk the success of an event – not to mention the hefty price tag that comes with it – on lacklustre invitations, you might as well throw in the towel. Investing in Event Management Software that enables you to create, send and track your online invitations – and then store all data collected for future use – is exactly that: an investment in your brand.

5. Q: Will my event management team be able to use this easily?

A: While we can’t speak for all online invitation tools out there, we can say that our Event Management Software enables anyone who’s moderately tech-savvy to manage the RSVP process with ease. After all, our software was created by event planners, for event planners, in order to streamline and elevate the entire event management process, and cut down on the time and stress associated with it.

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