We’ve said it before and we’ll say it again, corporate event management is not for the faint of heart. What it is though, is a vocation that’s shrouded in misconception. If you’ve ever been taken for a wedding planner or fielded responses of “How glamorous” when asked what it is that you do for a living, this blog is for you.
Myth # 1: Corporate event management is a non-stop party
Contrary to outsider opinion, the job of a corporate event planner is up there with the most stressful jobs in the world. Super-tight deadlines, demanding clients and the balancing of big budgets can see even the most level-headed individuals cope with irregularly high stress levels. In fact, the job was ranked as the fifth most stressful occupation in 2016 by Career Cast, coming in just behind police officers and firefighters.
Event planners may orchestrate the world’s most glamorous affairs, but we very seldom get a chance to enjoy the fruit of our labour. While travelling around the country and audiences with VIPs are part of the job, we very rarely (if ever) have a moment to soak it all in.
Myth # 2: Corporate event planners are glorified wedding planners
Planning a wedding and orchestrating a corporate event are two very different tasks. While both require a degree of creativity and organisational skills, that’s where the similarities end. Corporate event planners are required to possess superior marketing and PR skills, financial acumen, an in-depth understanding of consumer behaviour and human resource management skills – to name but a few. What’s more, we have to deal with super-short turnaround times and feedback from multiple stakeholders.
Myth # 3: Event planners like to spend money like there’s no tomorrow
We’re not too sure where this myth originated from, although we suspect Hollywood is to blame. The reality is that corporate event planners are masters at stretching budgets. In fact, we’re most often the ones reigning in extravagant spending. While we can’t grow money on trees, we can wrangle with vendors and orchestrate an event for far less than our clients could if they had to go it alone.
Myth # 4: Anyone can do it
At the risk of sounding obnoxious, very few people are born to work in the corporate event management industry. This vocation is the intersection of multiple skills. The job demands unlimited patience, a spirit of resilience, heaps of confidence, an analytical and razor-sharp analytical mind, convincing communication skills, an ability to multitask, persuasive negotiating skills and more. What’s more, event planners have to be able to think on their feet, act quickly and provide clients with a stellar end product – all without breaking a sweat or uttering a complaint.
We’d love to hear the most outlandish misconceptions about corporate event management you’ve ever heard – fill us in on Twitter or Facebook!