How to choose the right event planning software

Event technology guide The event technology of today is a far cry from its predecessors. Thanks to the plethora of options available, planning and managing not only the event itself, but also the way you communicate with your guests is easier and more efficient than ever. As event tech continues to evolve at a speed akin to that of light, you may find yourself wondering which tool to choose from a seemingly endless array of options. Before you invest in the latest event planning software, here’s what you need to know.

Not all event tech is made equal. Before you fork out for all the bells and whistles, take a step back to determine what you need to get out of your investment

Event planning software exists for one reason and one reason only: to assist you in creating and managing superior events. They might go about this in different ways, addressing various aspects of your event (social media management, finding vendors, facilitating interaction amongst guests, etc.) but the end goal is the same: an improved event. What differs dramatically though, are your particular needs. To make sure your money is well spent, first identify the areas that require some assistance. For example, you may want to streamline your RSVP process, or embark on a social media strategy to help your events gain traction. By establishing what your objectives are, you’ll be able to refine your search for the event planning software that can help you best achieve this.

Make sure your choice of event technology is purchased from a vendor that’s constantly bettering their product

Remember the floppy disk? What was once touted as a revolutionary piece of technology is now moot. Make sure that you won’t be left with a white elephant three years down the line by choosing event technology that’s built to continually evolve and improve. Other considerations include:

  • How your new event tech purchase will fit in with any existing event management software you’re using
  • Your budget
  • The cost of implementation
  • Available customer support and resources

Purchasing advanced event technology is all well and good, but if you’re unable to cover the basics, implementing improvements is that much harder.

If you’re still not sure about what kind of event technology will benefit your events the most, our advice to you is this: start at the beginning. By investing in event planning software that streamlines the bones of your event (the RSVP, registration and post-event processes), you’ll be able to build a solid foundation. Then – and only then – should you begin investigating other apps or software.

Thinking about purchasing guest list management software? Make sure you’re well-versed in all things event technology first.  Image