Industry trends shaping event management in 2016


It’s the start of a new year and the event management industry social-sphere is abuzz with predictions for upcoming event management and planning trends for 2016. If you haven’t yet thought about how to utilise these trends to enhance your own event planning activities for the year, then you may find the following tips to be quite useful.

A summary of event management trends to use or lose for the year ahead

This article from Eventbrite suggests that in order to pull off your most talked about events of 2016 you should keep the following in mind:

Organise events that look to engage guests in unique, live and fully immersive experiences

2016 will be all about producing event experiences that are engaging, immersive, experiential, and uniquely customised to guests’ needs and preferences. These bespoke events will pursue live experiences, capitalise on audio-visual elements, can be pop-up, and should definitely focus on both quality and quirk factors.

Remember to blend tech with genuine connection and human experiences

Thanks to second generation mobile apps and sophisticated digital technology, events in 2016 will look to becoming increasingly omni-channel. Despite a strong focus on maximising on available event tech and event management software, event guests still want environmentally friendly and connected experiences that are organised with a human touch.

Event examples that are tech-driven, digital, and deeply engaging

Rocking the Daisies is an annual music festival that gathers music enthusiasts to listen to live music (that ranges from folk to trance), camp under the stars and share their appreciation of good sound. AfrikaBurn, an enormously popular, theme camp event in the Klein Karoo in South Africa, blends art displays, costumes, music, and live performances to gather creatives from across the world to enjoy a quirky and creative, week-long experience of ‘anything goes’ in the creative sphere. Corporate events can make use of versatile venues or projection mapping to create equally stimulating and engulfing event experiences.According to the team at Go2 Productions, project mapping is a virtual technique that turns static objects, such as buildings, vehicles or props, into “dynamic display surface[s] for video projection”.  Video technology can be incorporated to pull online communities into the event to enhance the event experience.

More points to consider when organising your next event:

Collaboration is key

While many believe that modern technology is leading to an increasingly anti social society, event guests are still looking for experiences that are shared, collaborative, and that invite their active involvement. Think of the Colour Run – the “original paint race”- which attracts thousands of eager walkers, joggers and runners, of all ages, from across one city to participate in a city-based run, during which time they get doused in colourful powder. These events are increasingly popular because of their fun, quirky and collaborative nature, which also lends itself to a great buzz on social media.

Take care to create an unforgettable brand journey

Event guests need to be taken on memorable brand journey, says Wahaca’s digital marketing manager, Paola Feregrino-Rodriguez. According to Paola, guests need to be actively engaged, “from the ticket purchase, pre-event warmup/buzz, during the event to post-event communications.”Effective event database software can help event professionals handle multiple RSVP guest lists, send out well designed and personalised event invitations and SMS reminders, and allow for easy, on-the-day registration, to assist with the smooth delivery of such a brand journey.

What are best practices for email invitations, online registrations and managing RSVPs? Download our guide to learn about RSVP ‘eventiquette’ and the 10 practical steps to RSVP.

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