Why corporate event stress management techniques should always include process automation

stress-management-techniquesLet’s be real – corporate event planning is more than just stressful. It taxes all of your internal and physical resources and stretches your administrative ball-juggling skills to the max. It challenges your ability to stay cool, calm and collected and sometimes even makes you really (really) long for a large, alcoholic beverage – well before midday!

And the beauty of it all? That would be the ‘rinse and repeat factor’ of event planning, of course. If your company is quite intentional about their corporate marketing and networking activities, it’s likely that before you’re even done with pulling off that memorable product launch or raved-about business seminar experience, you’d have started organising your next event.

Despite all of this stress, we know that you do actually enjoy your job. You do. Sometimes corporate event planning can just push you to the edge of your Zen Garden (and beyond) – and we understand that too.

Have you ever considered process automation as a viable stress management measure?

There already exists on the internet a plethora of information on stress management techniques for busy corporate event planners, but has anyone ever mentioned how process automation can do wonders for dialling down your stress levels?

While you may treat your ring-binder file like it is your event bible – and it’s probably good that you have it at hand in the event of a power failure or a technical malfunction (which you should plan for anyway) – only you and a select few can access and decipher the file’s contents when needed. This doesn’t really help if you find yourself unexpectedly unavailable to answer questions or orchestrate event activities. This can cause a bottleneck in the event planning process or send your team into a mild panic on the day of the event.

There are many stress management benefits related to process automation

Process automation software is handy for event planning and stress reduction as it:

  • Makes information readily available and shareable across devices
  • Regulates access to confidential information through access and data security controls  
  • Increases visibility and control over the entire event planning process
  • Can be used to orchestrate both your event planning team and the information and documents needed for the event planning process

When it comes to stress management techniques, using process automation is ideal. It mitigates human error in data collection processes and safeguards you against the loss of valuable event planning data.

Sophisticated software can automate your guest list management

Because corporate events are about people and their experience of your brand, you want to ensure that every point of contact with your guests are positive. Process Automation Stress Management Techniques (PASMTs) kick in here in the form of guest list management software that streamlines processes.

Getting responses from guests you have invited to your event can be a tediously drawn-out affair. Corporate people are busy, and getting back to you about your event is just one of many things on their ‘To Do’ list. With that in mind, imagine automation software that sends out personalised email invitations to guests on your database, tracks their responses to your invitation and reminds them to actually send a response.

Picture a software tool that helps you collect all the data you need from your guests (such as their dietary preferences, itineraries, contact details and the likes), and sends them SMS reminders and Calendar invitations so that they don’t miss the big day. Being able to track this entire process from one centralised point is another plus that comes from using guest list management software.

If none of this sounds like your cup of tea, there are always more old-school stress management techniques for you to use

Process automation may not be for everyone, we know, which still leaves you with other stress management techniques to keep your blood pressure levels stable. Take a brisk walk, keep hydrated, power-nap, or work on bettering your time management skills to keep cool and collected. For the rest, however, we would recommend coupling these above methods with a healthy dose of PASMTs.

Download our Event Marketing Guide  to find out how to turn your events into marketing gold. 

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